A scenic snapshot of Cumbria is to feature on 5 million water bottles, thanks to the partnership between Cumbria Tourism and one of the UK’s leading Natural Mineral Water brands, Aqua Pura.

Aqua Pura are proud of their Cumbrian heritage and have been bottling water at source in the beautiful Eden Valley for nearly 30 years. Today Aqua Pura is one of the fastest growing British natural mineral water brands in UK, meaning they are sharing a little taste of Cumbria far and wide.
The new bottles, distributed to supermarkets across the United Kingdom, will now feature Cumbria Tourism’s #theplacetobe imagery, including the stunning local landscape.

The move is part of a long-term partnership between Cumbria Tourism and Aqua Pura, who are sponsoring the organisation’s 2018 Attractions Guide and also support another major Cumbrian event, The Great North Swim. Behind the scenes, Cumbria Tourism has been helping the brand to generate new content for their website in order to reflect the inspiring Cumbrian landscape where their water is sourced.

Sue Clarke, Sales and Marketing Manager for Cumbria Tourism, says, “Being able to share imagery of the Cumbrian landscape on literally millions of water bottles is a fantastic way of getting across our message that our region is ‘the place to be’. It really re-inforces key messages about the stunning views, fresh air and outdoor experiences that visitors can enjoy, and will really complement the work we do to promote our destination all-year-round.

She adds, “Aqua Pura is a long-term sponsor of Cumbrian Tourism and it is great to be working with them again on this exciting project to help champion the region and promote sustainable tourism.”

Aqua Pura quote, ‘We’re proud of Aqua Pura’s Cumbrian heritage and are looking forward to seeing the updated packaging on shelves. Featuring the natural beauty of Cumbria on the bottles and working closely with key events such as the The Great North Swim, we hope will strengthen the heritage further, whilst our new bottle designs, such as the new 750ml sports cap bottle, offer a wider selection for our customers.

The news comes as Cumbria Tourism plans for the launch of its new winter marketing campaign, which will officially get underway on 1 November 2017 and run through until mid-March 2018. It will include a wide range of marketing activity to promote the county as an all-year-round visitor destination during the traditionally quieter months of the year.

Aqua Pura’s water bottles are already in Tesco stores nationwide

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