Our national partners at VisitBritain have published details on the new National Lottery Days Out campaign, suitable for visitor attractions targeting domestic families and younger audiences.

It means £25 vouchers will be available to National Lottery Lotto players to redeem against a day out in the UK this autumn, backed by a national advertising campaign launching on primetime television in October.

Attractions must sign up to TXGB (a B2B platform connecting tourism suppliers and distributors) and VisitBritain Shop terms and conditions to take part. Visitlakedistrict.com is a channel for TXGB, so it’s another great way to push ticket sales in the winter period.

For more information on this and other options for being bookable and selling on visitlakedistrict.com contact website@cumbriatourism.org

What are the benefits?

  • Potential to boost sales and extend the season for your attraction
  • The £25 voucher value will be funded by the National Lottery and all the administration around this undertaken by the VisitBritain Shop
  • A promotional toolkit with campaign assets and messaging to support your marketing will be available
  • Opportunity to drive additional bookings by remaining on the VisitBritain Shop and TXGB distribution platform post the campaign
  • By connecting to TXGB, you will also have the opportunity to feature on a large number of partner channels, enabling you to easily reach more consumers and drive sales.  From TripAdvisor to over 70 destination websites and many unique campaigns, you can make your selections via a simple opt-in process

Who can take part?

UK-based attractions with paid admission fees are able to apply to take part.

You also need to:

  • Be bookable online (or be willing to be)
  • Have availability during the campaign period from October into early 2022
  • Agree to the TXGB and VisitBritain Shop terms and conditions
  • Be signed-up to the COVID-19 industry standard ‘We’re Good to Go’

 How do I get involved?

Express interest by emailing daysoutcampaign@visitbritain.org. Once your application has been processed, the team will contact you so that you can load your product onto the VisitBritain Shop via the distribution platform TXGB.

Is there a cost?

There is no fee to be included in the campaign. You will need to agree to the TXGB and VisitBritain Shop terms and conditions, which include a booking fee of 2.5% and a commission rate of 15% on any sales generated.

For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org