New ‘Cumbrian Gold’ beer marks Cumbria Tourism’s 50th anniversary

by | Feb 27, 2024 | News

Gill Haigh MD of Cumbria Tourism launches new 50th Anniversary Cumbrian Gold beer

A new beer handcrafted in the Lake District by Hawkshead Brewery has been launched to help celebrate Cumbria Tourism’s 50th anniversary and raise money for its new charitable fund.

Cumbria Tourism is marking five decades supporting the county’s world-class tourism industry in 2024 and has teamed up with the Staveley-based brewery to create the special anniversary-themed ‘Cumbrian Gold’.

10p from every 330ml bottle of the new ‘golden’ lager sold will go towards Cumbria Tourism’s 50th Anniversary Fund. Administered by Cumbria Community Foundation, the recently-launched endowment fund will help kickstart people’s careers in tourism and hospitality by providing financial support for specialist equipment, training, study materials, travel costs and more. These can be purchased online ( or at The Beer Hall in Staveley.

Cask and kegs of ‘Cumbrian Gold’ are now also available for the hospitality sector, enabling tourism businesses to offer their customers the celebratory tipple and throw their weight behind the fundraising effort too.

Gemma Abram and Susan Crabtree from Hawkshead Brewery with Dan Visser and Gill Haigh  Dan Visser and Gill Haigh with Cumbrian Gold at Hawkshead Brewery, StaveleyManaging Director of Cumbria Tourism, Gill Haigh, says: “Over the past 50 years, high quality, local products have been an integral part of the unique and memorable experiences that make a visit to the Lake District, Cumbria so special.

 “We’re thrilled to be teaming up with Hawkshead Brewery to launch the new ‘Cumbrian Gold’ beer, not only to celebrate the legacy of homegrown producers and makers across our visitor economy, but also to help raise money to support the next generation of tourism talent.”

Managing Director of Hawkshead Brewery, Susan Crabtree comments, “Cumbria Tourism plays a vital role in boosting the economy of this fantastic area, and as a local business, we’re incredibly supportive of all the work that they do.

 “As they celebrate their 50th anniversary this year, we’re delighted to collaborate on the launch of this limited-edition Cumbrian Gold lager, for which we will donate 10p from the sale of each bottle sold to the 50th anniversary charity fund. This will all go towards providing financial support for those looking to pursue careers in the tourism industry in our county, which we’re very pleased to encourage.”

For trade enquires contact the team at Hawkshead Brewery on 01539 822644 or email

To find out more about Cumbria Tourism’s 50th anniversary, visit:   Or to donate to the Cumbria Tourism’s 50th Anniversary Charitable Fund, see: