Cumbria Tourism has revealed plans to develop a new ‘Tourism Talent Hub’ to help inspire careers in tourism and hospitality and give more people the practical support they need to make their mark in the county’s multi-billion pound industry.
Not only will the new comprehensive online resource showcase a diverse range of opportunities and career paths, but it will enable people to access courses such as chef training, customer service, middle management, and much more.
The county-wide Tourism Talent Hub will be aimed at students, parents, adults and businesses. It’s being developed by Cumbria Tourism in partnership with Lakes College, Carlisle College, Kendal College, Furness College and the University of Cumbria.
The project follows in-depth analysis carried out by the county’s official Destination Management Organisation as part of the recent Local Skills Improvement Plan (LSIP), to find out more about the recruitment and skills needs of tourism and hospitality businesses.
It revealed a fragmented picture when it comes to local information and support for people hoping to develop future careers in the industry – with a clear need to bring practical help and resources together in one place.
With Cumbria Tourism research also showing that 73% of businesses regard the recruitment of staff as a problem, plans for the Tourism Talent Hub are seen as more important than ever for futureproofing the county’s £2.63billion visitor economy.
Head of Partnerships and Projects at Cumbria Tourism, Rachel Tyson, says, “The new Tourism Talent Hub will bring a wide range of career and training opportunities together in a truly coordinated way for jobseekers of all ages. It will help match people with new career opportunities, highlighting the different ways they can gain industry experience, train on the job and potentially progress into senior positions.
“From gardeners to tour guides, graphic designers to park rangers, there is so much more to tourism and hospitality jobs than meets the eye, so it’s also a great way to bust some of the myths and misconceptions about working in tourism and hospitality.”
On behalf of the education providers, Principal of Lakes College Chris Nattress says, “The education, training and skills providers in Cumbria have an important role to play working with Cumbria Tourism, employers and key partners to support the sector in preparing the ready talent and stars of the future that are much needed.
“By using our existing links to various programmes and funding opportunities we will enable a wide range of people in developing the ready to go skills they need to start developing a rewarding career with employers in this varied and exciting sector.”
The new Tourism Talent Hub will go live later this Spring.