Destination PR

Welcome to Cumbria Tourism’s Destination PR Service

The Lake District, Cumbria was voted Holiday Destination of the Year 2014/15 by BBC Countryfile Magazine. It is a region of incredible scenic beauty famous for its stunning landscapes of lakes and mountains, a strong cultural heritage and a wealth of opportunities to enjoy healthy outdoor activities.

The Lake District is England’s favourite rural destination, with a range of accommodation, a distinctive and high quality food and drink offer and an historic heritage from prehistoric and Roman through to stately homes and gardens set in a stunning landscape.

The Destination PR team at Cumbria Tourism are here let the rest of the world know what we have to offer and attract visitors from far and wide. We do this with the continued support and assistance of our membership to create opportunities to highlight our successes and gain the media attention the county deserves.

Core activity includes:

  • Targeted press release distribution
  • Arranging press visits for journalist and travel writers
  • Working with key local, regional, national and international journalists across the full spectrum of print, online and broadcast media
  • Feature writing

High Cup Nick Eden Valley - Tony West

Be inspired

Keep up-to-date with the latest Lake District, Cumbria news via our blog.

  1. Cumbria Tourism Blog
  1. Follow us on Twitter

Share our imagery

The media and Cumbria Tourism members receive free access to our photo library, contact the press team for login details

  1. Cumbria Photo 

For further information

Contact The Team on
01539 822222 or