Our Bespoke PR service has an excellent track record for delivering a high return on investment on all our media relations activities.
Bespoke PR is uniquely placed to draw on a range of Cumbria Tourism’s in-house resources, including a comprehensive database of media contacts and industry
relationships. Cumbria Tourism is the first port of call for many journalists wanting to find out more about the Lake District and Cumbria, so we are also uniquely positioned to put our Bespoke PR clients forward for many key PR opportunities that they would not otherwise have access to.
At the outset of our working relationship, we will dedicate an experienced PR professional as your primary day-to-day contact. They will work in partnership with you to scope and agree an overarching PR strategy and a 12 month PR activity plan. This will form the basis for a flexible programme of work which we will deliver throughout the year.
We will make sure everything measures up through robust monitoring and evaluation. That way, you can see exactly how your money is being spent and ensure we are delivering a great return on your investment.
“Cumbria Tourism’s Bespoke PR service has provided an invaluable resource.
Despite having some of our own PR contacts, Cumbria Tourism have substantially bolstered our own efforts by providing additional resources which we would otherwise not have been able to access, in order to secure a large number of press trips and positive reviews.”
Marie-Louisa Raeburn, Askham Hall
“It is a pleasure working with Cumbria Tourism’s Bespoke PR service. Our Account Manager has been a valuable added resource, working proactively on our behalf to create a stream of topical stories and build our profile with the people we need to reach. Cumbria Tourism’s fresh perspective and wide network of contacts have proved very useful in promoting a well-established attraction to both new and existing customers.”
Edwin Maher, Director, Lakeland Motor Museum