News

Cumbria Tourism’s latest tourism business survey highlights uncertainty about labour shortages, skills, travel disruption and Brexit, BUT reveals optimism about new opportunities to grow tourism in the county. As Cumbria’s official Destination Management Organisation, we have been carrying out regular surveys with tourism businesses every six months for more than 20 years.  This research provides a…

We welcome new government plans to enter into an official negotiation with the tourism industry for a ‘Tourism Sector Deal’, aimed at increasing productivity and driving economic growth. Described as a game-changer, the plans would officially recognise tourism as a globally competitive ‘industry of the future’ and put it at the top of the Government’s…

A major survey is being launched across The Lake District to gauge opinion on a charitable donation scheme using contactless debit and credit card machines, in addition to the more traditional coin-slot collection boxes. Along with its partners the Lake District National Park (LDNP) and Cumbria Tourism, the Lake District Foundation (LDF) is asking for…

Internationally renowned designer Wayne Hemingway will be the keynote speaker at Cumbria Tourism’s next Members’ meeting later this month, which is exploring future trends and innovations in Cumbria’s visitor sector. Carlisle Lake District Airport will be the venue for the special event on Wednesday 21 November. Sponsored by the University of Cumbria, it aims to…

With half-term over and the darker nights setting in, we are today unveiling a five-month campaign to promote the county as an all-year-round visitor destination. Our programme of seasonal marketing activity reached a combined audience of more than 32 million last winter, including the full spectrum of social media, travel features in national newspapers and…