names
The trusted voice in promoting our destination
#theplacetobe
The 2021 Lakeland Book of the Year longlist has been announced, showcasing amazing literary talent inspired by the landscapes, history and culture of the Lake District, Cumbria. The Coronavirus pandemic and national lockdowns of 2020 highlighted to many the importance of natural spaces with many of this year’s entrants emphasising the connection to the natural…
Read More
With tourism and hospitality businesses struggling to accommodate bookings due to mandatory self-isolation of staff, Cumbria’s official Destination Management Organisation (DMO) is calling for the Government to allow workers with negative COVID-19 test results to continue to work. Alongside a severe ongoing recruitment crisis, with businesses operating at approximately 20% below their employment needs, the…
Read More
Cumbria Tourism is teaming up with Avanti West Coast and Network Rail for the launch of a new high-profile marketing campaign, aimed at getting more people back onto train services as they head to – and around – Cumbria during the school summer holidays. The campaign aims to positively inspire potential visitors about the range…
Read More
As businesses prepare for a busy summer season, Cumbria’s official destination management organisation (DMO) is working to showcase the opportunities available within the industry. Brexit, the COVID-19 pandemic and the county’s super-aging population have led to a perfect storm, with many businesses now looking to recruit from a shrinking pool of applicants. However, the industry…
Read More
Cumbria is blazing a trial with the launch of a new, interactive ‘Experience Adventure Guide’ that’s thought to be the first of its kind for a UK visitor destination. Cumbria Tourism has teamed up with Carlisle-based Event Guides Ltd to create the film-led digital guide as part of ‘The Perfect Place To Be’ Recovery Marketing…
Read MoreFor more information
Strategic partners are businesses who share Cumbria Tourism's values and desire to work together to support delivery of the DMO's strategy and objectives and in doing so help grow the value of tourism countywide.
