Back with a splash: Book awards celebrating their 37th year

The 2021 Lakeland Book of the Year longlist has been announced, showcasing amazing literary talent inspired by the landscapes, history and culture of the Lake District, Cumbria. The Coronavirus pandemic and national lockdowns of 2020 highlighted to many the importance of natural spaces with many of this year’s entrants emphasising the connection to the natural…

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Cumbria Tourism calls for Government aid to halt ‘pingdemic effect’ on hospitality industry

With tourism and hospitality businesses struggling to accommodate bookings due to mandatory self-isolation of staff, Cumbria’s official Destination Management Organisation (DMO) is calling for the Government to allow workers with negative COVID-19 test results to continue to work. Alongside a severe ongoing recruitment crisis, with businesses operating at approximately 20% below their employment needs, the…

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Sit back and enjoy the ride! New campaign encourages visitors to travel by train

Cumbria Tourism is teaming up with Avanti West Coast and Network Rail for the launch of a new high-profile marketing campaign, aimed at getting more people back onto train services as they head to – and around – Cumbria during the school summer holidays. The campaign aims to positively inspire potential visitors about the range…

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Cumbria Tourism highlighting long-term career opportunities of hospitality industry

As businesses prepare for a busy summer season, Cumbria’s official destination management organisation (DMO) is working to showcase the opportunities available within the industry. Brexit, the COVID-19 pandemic and the county’s super-aging population have led to a perfect storm, with many businesses now looking to recruit from a shrinking pool of applicants. However, the industry…

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Industry-leading ‘Experience Adventure Guide’ goes live

Cumbria is blazing a trial with the launch of a new, interactive ‘Experience Adventure Guide’ that’s thought to be the first of its kind for a UK visitor destination. Cumbria Tourism has teamed up with Carlisle-based Event Guides Ltd to create the film-led digital guide as part of ‘The Perfect Place To Be’ Recovery Marketing…

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