Value of Cumbria’s tourism sector hits £3billion mark for first time

Latest figures reveal that Cumbria’s tourism sector generated £3billion for the county’s economy last year and supported 65,000 jobs – 20% of the county’s total employment. The statistics come from the Scarborough Tourism Economic Activity Monitor, commonly known as ‘STEAM’. The annual assessment has taken place for the past 20 years and is produced on…

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Greener travel campaign hits major UK cities

Cumbria Tourism has launched the latest phase of a £285,000 travel marketing campaign with a high-profile presence at Manchester Airport, London Euston and other key Northern cities including Leeds, Liverpool and Newcastle. It’s all being timed to coincide with Northern’s new extra 50% discount off selected online advance train tickets, enabling passengers to access hugely-reduced…

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Finalists announced for 2019 Lakeland Book of the Year

The finalists for the landmark 35th Lakeland Book of the Year have been unveiled and it’s been yet another fantastic year for Cumbria’s literary heritage. The longlist for one of the most prestigious literary awards outside London, the Hunter Davies Lakeland Book of the Year, has been released and the competition’s expert judges now have…

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Rethink needed on proposed summer shutdown of West Coast mainline

Cumbria Tourism has described a decision to conduct disruptive engineering works on the West Coast Mainline over two weeks during the school summer holidays as nonsensical. The West Coast Mainline will close for 16 days from 20 July to 4 August 2019 near Warrington, meaning many train services will be diverted via alternative routes. Network…

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Record-breaking number of entries celebrate Cumbria’s £2.9billion tourism industry

The judges of our annual awards celebration, in association with United Utilities, have a difficult task ahead of them after almost 150 entries highlighting the county’s world-class accommodation, attractions, customer service and more! 16 categories covering every conceivable type of tourism business will celebrate the very best of Cumbria’s vibrant visitor economy, with many winners…

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