Destination Borderlands

You may have read recently about the Borderlands Deal, a cross border initiative led by the five local authority partners; Carlisle City Council, Cumbria County Council, Dumfries and Galloway Council, Northumberland County Council and Scottish Borders Council. The authorities’ shared ambition is for the ‘area’ to play a full part in the regional and wider…

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Cumbria’s Tourism Economy now worth £2.9billion

The latest economic analysis of Cumbria’s tourism industry reveals the sector is now worth more than £2.9 billion to the local economy, with 47 million people visiting the county in 2017 and supporting almost 65,000 jobs. This marks the fourth year of significant growth. The annual ‘STEAM’ (Scarborough Tourism Economic Activity Model) assessment has taken…

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Finalists revealed for ‘Oscars’ of Cumbria’s £2.72billion tourism industry

Following a flurry of entries from across Cumbria, the finalists for the Cumbria Tourism Awards 2018 can now be revealed. With a total of 18 awards on offer, brand new categories for 2018 include Culture & Heritage Experience of the Year and Adventure Experience of the Year. The finalists have all been chosen by an…

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Cumbria Tourism Logo

Help us ‘take the pulse’ of tourism businesses

We are urging businesses to take part in a county-wide survey, to help it ‘health check’ how our county’s £2.72 billion tourism industry is performing. The latest Business Performance Survey available on can be completed by any tourism business. It will enable them to benchmark their performance over the past 6 months (October 2017…

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Showcasing blooming businesses with Cumbria in Bloom Awards 2018

Tourism businesses have more chances than ever to show off their glorious gardens at this year’s Cumbria in Bloom Awards, with a record six tourism-related honours up for grabs. Cumbria in Bloom has been supporting and encouraging businesses, communities and individuals to improve their surroundings for the benefit of both locals and visitors for more…

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