Tourism partners in Cumbria join forces to spearhead a national focus on the sector’s recruitment crisis

Cumbria Tourism and the Lake District Hotels Association have been delighted by countrywide support for their industry recruitment campaign and are calling on even more businesses and partners to add their voice by calling for the Government to recognise the issues affecting the sector.  Research by Cumbria Tourism has discovered that the recruitment challenge is…

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New Executive Board members to help drive forward tourism recovery

Cumbria Tourism’s Annual General Meeting (AGM) has confirmed a number of changes to its Executive Board, including the introduction of two new Board members to help steer the industry through the post-pandemic recovery. Following a rigorous application process, Cumbria Tourism’s members have formally ratified the appointment of two experienced and commercially minded Non-Executive Directors who…

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‘The Perfect Place to Work’ – Cumbria Tourism launches Recruitment Marketing Campaign

As an urgent response to the acute staffing crisis now threatening the post-pandemic recovery of Cumbria’s visitor economy, Cumbria Tourism is stepping up its recruitment marketing campaign to bring fresh faces into the industry. Latest figures from the county’s Destination Management Organisation reveal that 68% of businesses now say recruitment of staff is a significant…

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Tourism Sector Offering a Warm Cumbria Welcome this Bank Holiday

Ahead of the Spring Bank Holiday Cumbria’s official Destination Management Organisation is offering a warm welcome to staycationers planning their post-lockdown break as businesses continue to count the cost of the COVID-19 pandemic.   Official statistics from the Scarborough Tourism Economic Activity Monitor, commonly known as STEAM, highlights that Cumbria’s visitor numbers were almost halved…

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Motorhome owners urged to ‘plan ahead’ for half-term getaways

Ahead of half-term next week, efforts are being stepped up to help motorhome owners visiting Cumbria to plan ahead, to pre-book their visits and to play their part in protecting the county’s world-famous landscape while they’re here. Copies of Cumbria’s new Motor Caravanners’ Code have just gone up in poster form in a selection of…

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