Aussies’ Cumbria trip reaches 2.9 million people on Instagram  

The Lake District’s success in securing World Heritage Site status continues to attract international attention from writers and bloggers – most recently in the form of two highly respected influencers and photographers from Australia. VisitBritain approached Cumbria Tourism to arrange a Western Lake District landscape-focussed itinerary for Jason Hill and Emilie Ristevski, who between them…

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Tourism chiefs team up with Federation of Small Businesses

Cumbria Tourism is forging increasingly stronger links with The Federation of Small Businesses (FSB) in the run-up to Brexit. The two organisations are pledging to work closer together over the coming months to support businesses who are striving to meet the key business challenges of 2019, including the uncertainty around the UK’s imminent departure from…

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Results of Cumbria Visitor Survey revealed

The results of an important countywide survey to discover the most up-to-date habits of the visitors who drive Cumbria’s £2.9 billion tourism industry are out. Conducted once every three years, the Cumbria Visitor Survey is a vital part of Cumbria Tourism’s research work and is the only in-depth source of county-wide information on our visitors…

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Results of ‘health check’ for tourism businesses revealed

Cumbria Tourism’s latest tourism business survey highlights uncertainty about labour shortages, skills, travel disruption and Brexit, BUT reveals optimism about new opportunities to grow tourism in the county. As Cumbria’s official Destination Management Organisation, we have been carrying out regular surveys with tourism businesses every six months for more than 20 years.  This research provides a…

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Progress on ‘Tourism Sector Deal’ receives warm welcome

We welcome new government plans to enter into an official negotiation with the tourism industry for a ‘Tourism Sector Deal’, aimed at increasing productivity and driving economic growth. Described as a game-changer, the plans would officially recognise tourism as a globally competitive ‘industry of the future’ and put it at the top of the Government’s…

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