One of the best known figures in Cumbria’s business community has been selected as a finalist in the ‘IoD North West & Isle of Man Director of the Year Awards 2020’.

Jennifer Cormack has made the shortlist in the Non-Executive Director category, in recognition of her role as a Cumbria Tourism Board Director.

Jennifer is Sales and Marketing Director at Windermere Lake Cruises, also Chairs the English Lake District China Forum and was voted onto the Board of Directors at UKinbound last year – the only trade association to represent the country’s inbound travel industry.

The winners will be revealed at the prestigious Institute of Directors (IoD) awards ceremony at The Hilton in Manchester on Thursday 14 May 2020.

Commenting on the announcement, Jennifer says, “I’m obviously thrilled to have been shortlisted and I’m so grateful to those who nominated me. Collaborative working has never been as important as it is right now, given the challenges we are all working through. However, we work through it together as a team, and calm seas never made a good sailor.

“It is always such a pleasure working with the members of staff and fellow Board Directors at Cumbria Tourism, but also working closely with businesses from across Cumbria and the North of England to strengthen the wider Cumbrian economy. I feel truly humbled to be recognised by the IoD in this way, which motivates me even further to do whatever I can to steer us through these challenging times faced by so many amazing businesses.”

Managing Director of Cumbria Tourism, Gill Haigh, says, “Cumbria Tourism is the county’s largest membership organisation, representing approximately 2,500 member businesses and we are extremely fortunate to have such a strong and supportive Board who, between them, possess a wealth of expertise and a shared ambition for Cumbria Tourism members.

“It’s no exaggeration to say that Jennifer is a real powerhouse in the tourism industry, working internationally, national, regionally and here in Cumbria and she brings that same level of energy and commitment to Cumbria Tourism. Along with Cumbria Tourism’s Board and staff, I wish Jennifer the best of luck following this well-deserved nomination.”

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