Work is currently underway to secure a series of national press trips to support Cumbria Tourism’s #theplacetobe winter campaign. Our PR team has already confirmed visits with high circulation titles such as The Daily Express and The Sun, with a series of other trips in the pipeline across the county.
Other recent coverage generated by the team includes a series of reviews in Telegraph Travel, including one of our CT Award winners Lindeth Fell. We also assisted with a ‘Good Walk for The Times’ focusing on Ennerdale and are looking forward to a series of features in Country Walking magazine.
Internationally, we’ve been working on a series of overseas press trips alongside VisitBritain (VB) offices from across the globe, ranging from the USA and Australia to Brazil, Canada and Russia.
In the run-up to the launch of the new flights from Mumbai to Manchester, our PR team linked up with VB and a range of CT members to help host two influencers from the Indian sub-continent. Meanwhile, a large-scale press trip featured a group of seven travel and lifestyle journalists from Germany, Austria and Switzerland on a ‘Best of the Lakes’ themed visit.
To complement this activity, the PR team recently attended a media event with national journalists in central London. We also met directly with VisitBritain PR colleagues from across the globe, to boost their knowledge of Cumbria’s tourism offer and to help highlight the big stories for 2019.