To help tourism businesses in Cumbria recover from the effects of the Coronavirus pandemic as quickly as possible we have produced a phased and extended marketing campaign. The next phase of this is underway……


This campaign advertises Cumbria as a destination for those looking to plan their breaks as lockdown restrictions ease and also provide resources for individual businesses to incorporate into their own marketing. A coordinated, cross-county approach will help spread the message far and wide through into 2022 and beyond.

Download the latest version of our COVID-19 Recovery Marketing Plan below as well as downloading campaign resources. These will be updated as the situation develops but will focus on creating visitor desire, confidence in Cumbria as a destination and highlight the measures in place to reduce risk.

Please note that some resources are only available to Cumbria Tourism members and are password protected. Members can email if they have not received this password. Non-members can contact this email address to learn more about the benefits of joining. Keep an eye out in our newsletter and revisit this page for links to more assets as the campaign progresses.

  1. Download Marketing Plan
  2. Download Itineraries
  3. Campaign Resources
  4. “Know Before You Go” Toolkit


For further information

Contact Reception on
01539 822222 or