This year Cumbria Tourism is celebrating our county’s rich coastal landscapes, villages and towns through Cumbria’s Year of the Coast.

To help you join us in celebrating and promoting the campaign, we have created a toolkit containing resources for you to incorporate into your marketing. Please share this content with your audiences as we work together to showcase just how special our coastline is and encourage visitors to experience all that is on offer.

As the campaign progresses we will continue to update the resources. We would love to hear from you with any upcoming news, events, product launches or examples of innovation that can be used in the campaign and to feed into our own marketing and PR activity, please keep in touch by emailing


Get Involved

  • Download the campaign toolkit packed full of content ideas, including coastal facts and key anniversaries, to share with your own audiences, along with free marketing opportunities.
    1. Download
  • Support the campaign by sharing the logo across your channels. Choose from a selection of colours, and see examples of how you can use the logo in our toolkit.
    1. Download
  • Share our inspirational itineraries* packed full of suggestions on what to see and do.
    1. Download
  • Download and share our of brand-new campaign images** for use in your own marketing.  View and download below (a wider selection is also available on our asset library along with a wide selection of coastal imagery and video). If you are a CT member but do not yet have access to our media library  please email to learn more.

This is Cumbria’s Year of the Coast, embrace it, use it, share it, get involved, tell us your news, share your film and photography with us at

*Please note the itineraries need to be used as pdfs and the content must not be directly copied onto your own platforms as this can affect your website SEO.

**These must be used intact and cannot be edited in any way from their original format.

For further information

Contact Reception on
01539 822222 or