Taking ‘the Perfect Place to be’ on the road!

As part of Cumbria Tourism’s recovery marketing campaign we are taking the Lake District, Cumbria on the road, showcasing the county at a number of public and trade shows across the country, influencing visitors’ aspirations to holiday here during the autumn winter, and into 2021.

We are inviting you to get involved and partner with us at these events to help inspire visits and itineraries, showcasing our destination to a wide audience and give you the opportunity to market your business alongside Cumbria Tourism as we jointly promote our county as an award-winning all year round destination. Branded as ‘Visit Lake District, Cumbria’ supporting #theperfectplacetobe campaign, we are partnering with Northern Print Distribution (NPD) to promote our county.

These shows are currently confirmed and are running in a Covid secure way with social distancing and safety being the order of the day. This will mean more time to talk to individuals as they try to understand what is possible to do and also what they are looking for when they come to visiting the destination.

Please note you do not need a business representative to attend the events, however if you would be interested in helping to man the stand for a day or more, then please get in touch with Francine on fbult@cumbriatourism.org and we can check capacity on the stand for that day.


The dates for the County Shows are:

Great Yorkshire Show 13 – 16 July (4 Days this time), £310

Royal Lancashire 30 July – 1 August (3 days and the same Saturday as Cheshire below), £150

Cheshire Show 31 July (1 Day only), £125

We are also looking to attend the Westmorland County Show too, more details on this will be out shortly.

Alongside leaflets, this year we will be pushing QR codes more than ever as people are now used to using them. In addition to our packs we are looking at producing printed banner stands with QR Codes that people can scan that takes them directly to your booking page.

Cost to be included will be £100 in addition to the show price which would include the design and print of the banner. Each banner will have a maximum of 4 customers and would be used at each show.


There are also two Travel Trade shows that we are attending toward the end of the year:

British Tourism and Travel Show 22 – 23 September NEC Birmingham, £350

Group Travel and Leisure Show 7 October Milton Keynes, £350

There is a full show package price of £1,200 + VAT.


To book and for more information, please contact Lindsay Gibson at Northern Print Distribution on:

Phone: 015242 73907
Mobile: 07917 133992
Email: lindsay@npdnorth.co.uk


For further information

Contact Reception on
01539 822222 or info@cumbriatourism.org