Know before you go toolkit


What is Know Before You Go?

We are supporting Visit England’s overall consumer campaign to help make the Lake District Cumbria the most trusted place to visit in these unusual times.

Know Before You Go aims to make planning before you go normal. It encourages people to check details around their destination prior to travelling, in recognition that access to services and facilities could be restricted and to ensure that their experience is a positive and enjoyable one.

It’s a really key plank in helping keep staff, visitors and communities safe.

The message will be supported by the “We’re Good To Go” Industry Standard with businesses displaying a mark to signal to visitors that businesses have taken appropriate steps in line with government guidance to maintain cleanliness and aid social distancing.

Let’s work together and increase the reach, awareness, and impact of this message. Specifically, we will:

■ Give confidence to your consumers that information is available to help them plan their travel

■ Offer the chance to provide additional reassurance to consumers by signing up for the Industry Standard

■ Aid reassurance to local communities

■ Provide you with tools to adopt the Know Before You Go messaging

Free Assets

We have put together a package of assets that you can use within your own marketing for our destination. They point to our page on that will be kept up to date with key information visitors need to know about. Please do use them on your own websites and in your own marketing. Click here to view and download all

For the Visit England toolkit, please click here



For further information

Contact Reception on
01539 822222 or