It’s never been more important to encourage visitors and locals alike to support local this winter.

Cumbria Tourism is driving home a strong ‘support local’ message as part of its Recovery Marketing Campaign to champion the county’s tourism industry – with the focus firmly on the positive difference local people can make to supporting jobs, businesses and communities during the winter months.

Our ‘MyCumbria’ residents’ discount card scheme is a vital part of the campaign, promoting offers and discounts on a wide range of products in the run-up to Christmas. That’s alongside new elements including a Virtual Christmas Market – free for our members and only £30 for non-members.

Campaign Resources

To help businesses we have produced a series of logos for use in marketing, highlighting the importance of supporting local and providing customers with the knowledge that money spent with Cumbria-based businesses is going towards the local economy.

  1. Download campaign imagery


Virtual Christmas Market

Ahead of Black Friday on 27 November, we are urging people to get behind Cumbrian businesses and communities rather than turning to impersonal global online retailers for their Christmas gifts.

Running from now until the end of the year on, our Virtual Christmas Market will enable a wide range of independent retailers, hotels, restaurants, attractions, cultural venues, creative talents and artisans to sell online and help ‘make it a Cumbria Christmas’ despite the continuing restrictions.

It also means that people across the county – and beyond – can still enjoy browsing and buying unique gifts, as well as having the flexibility to redeem vouchers for a range of experiences, dining out and break away on a future date.

It is free for Cumbria Tourism members to advertise online gifts on the county’s Virtual Christmas Market on Non-member businesses can also register as sellers for £30.

All businesses need is the ability to transact online, plus an image and 20 words to describe each item they are selling (up to a maximum of four).

For more information or to get involved, contact

  1. View Virtual Christmas Market


MyCumbria – Bulk Discounts

As well as encouraging those who live and work in Cumbria to make the most of our MyCumbria discount scheme (through online purchases where unable to visit in person), we are also offering exclusive bulk rates for businesses looking to say thank you to their staff after an unprecedented year.

We have special bulk buy deals available enabling you to quickly and easily purchase cards to gift to your employees, no matter the size of your company and teams. In the run up to Christmas, there is no better time to spread some cheer, thank your staff and celebrate our incredible businesses.

To learn more and to discuss bulk options contact

For further information

Contact Reception on
01539 822222 or