Welcome to Excellence
Looking to lead your team towards outstanding customer service?
Cumbria Tourism’s Tourism Talent Hub offers three one-day Welcome to Excellence training courses.
We are the county’s only accredited provider of these specialist programmes, the UK’s leading customer service training initiative.
Welcome Host – One-day course
Welcome Host is a practical, one-day introduction to customer service excellence. For individuals working (or starting) in customer-facing roles, it builds a strong foundation in communication, service standards, problem-handling and customer-oriented thinking.
This customer-service training course aimed especially at people working (or about to work) in customer-facing roles. The course combines inspirational presentations, group activities and individual action planning. It’s designed to be engaging and practical.
Topics covered include:
IN-HOUSE
Bespoke training courses for groups of 12 employees.
£795.00 + VAT for CT Members
£995.00 +VAT for Non-CT Members
OPEN COURSES
Joined by fellow professionals from the hospitality and tourism industry on the same course.
£90.00 for CT Members
£114.00 for non-CT Members
Contact Rob Davies for details: rdavies@cumbriatourism.org
Welcome Host Gold- One-day course
Welcome Host Gold is aimed at people working in tourism, hospitality, leisure, travel or any customer-facing role.
It’s designed to be highly flexible and adaptable, meaning it can be tailored to the needs of different businesses. The course uses interactive training styles — group exercises, action planning, discussions — so participants can learn skills they can apply on the job immediately.
Topics covered include:
Top 5 Benefits of Completing Welcome Host Gold:
- Improved Communication Skills & Customer Handling
Participants gain greater confidence in handling challenging or difficult situations. - Better Understanding of Customer Needs and Expectations
The course helps staff recognise that different customers have different expectations — and teaches how to meet or exceed them. - Consistent Delivery of High-Quality, “Service Excellence”
By covering service standards, first impressions, inclusivity and accessibility, the course teaches a high standard of customer service across all customer interactions. - Sales & Business Growth Benefits
The course doesn’t just cover “service” — it also addresses how to act as an ambassador for your business. - Professional Recognition & Staff Motivation (Qualification Option)
For employers, having a qualified, trained workforce can improve service quality, motivate staff, and help “quality-assure” that customer service is understood and delivered properly across the team.
IN-HOUSE
Bespoke training courses for groups of 12 employees.
£795.00 + VAT for CT Members
£995.00 +VAT for Non-CT Members
OPEN COURSES
Joined by fellow professionals from the hospitality and tourism industry on the same course.
£90.00 for CT Members
£114.00 for non-CT Members
Welcoming All Customers – One-day course
The course is designed to help businesses and staff understand and meet the accessibility and inclusion needs of all customers — including people with a wide range of disabilities.
- It provides practical advice and training, so participants gain the confidence to welcome and serve customers with diverse needs.
- Delivery includes a mix of presentations, group activities, practical tips, and individual action planning — rather than just lectures.
- Course content covers: understanding disability & accessibility, legal obligations (under Equality Act 2010), effective and inclusive communication, offering appropriate services and assistance, and promoting/marketing accessibility.
The topics covered in detail include:
Attitudes & behaviours; understanding different kinds of disability; accessibility as good business; understanding the law; communication (verbal and written) with people with visible or hidden disabilities; providing accessible services (including assistance dogs); and how to market and communicate what accessibility your business offers.
The goal is to make your workplace inclusive, welcoming and accessible so that visits are a “great experience for everyone.”
IN-HOUSE
Bespoke training courses for groups of 12 employees.
£795.00 + VAT for CT Members
£995.00 +VAT for Non-CT Members
OPEN COURSES
Joined by fellow professionals from the hospitality and tourism industry on the same course.
£90.00 for CT Members
£114.00 for non-CT Members
Contact Rob Davies for details: rdavies@cumbriatourism.org