Business Research
Cumbria Tourism’s regular business performance surveys gather ‘real-time’ (anonymous) data from tourism operators about the issues, challenges and opportunities they are facing.
Working alongside Cumbrian accountancy firm Lamont Pridmore, this up-to-date evidence has allowed us to dig down deeper into the experiences of individual tourism operators.
Our business performance surveys have proved invaluable during both the global pandemic and the cost of living crisis, enabling Cumbria Tourism to use first-hand insight to argue the county’s case for support at the highest levels of government.
See an overview of our Spring 2025 Survey.
A downloadable PDF of the full report can be purchased here.
Members of Cumbria Tourism can download the most recent report via our Media Library using your member login.
Thank you to all those businesses who continue to contribute; together we can make our voices heard.
Shop Cumbria Tourism Research Reports
As an exclusive member benefit, Cumbria Tourism members can access all our research reports for free on the Media Library with their usual login.
Contact amackintosh@cumbriatourism.org if you need help logging in.
Non-members can browse our full range of research reports below:
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Cumbria Visitor Survey 2022 (Downloadable PDF)
£250.00 +VAT -
Self Catering Occupancy Report 2025 (Downloadable PDF)
£150.00 +VAT -
Serviced Accommodation Occupancy Report 2025 (Downloadable PDF)
£150.00 +VAT -
Latest research update report – October 2025 (Downloadable PDF)
£125.00 +VAT -
Cumbria Visitor Survey 2025 (Downloadable PDF)
£695.00 +VAT -
Cumbria Full STEAM Report 2024 (Downloadable PDF)
£999.00 +VAT -
Tourism Volume & Value in Cumbria 2025: Key Facts and Trends (Downloadable PDF)
£999.00 +VAT
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