Tourism Volume and Value

How is Cumbria’s visitor economy performing? Our annual assessment of Cumbria’s overall tourism performance is now out.

The comprehensive report contains information on the volume and value of tourism to the county of Cumbria in 2023, with analysis comparing back to 2022 and the pre-pandemic 2019.

Information is shown for the districts of Allerdale, Barrow, Carlisle, Copeland, Eden, South Lakeland, and the Lake District National Park, as well as the new unitary authorities of Cumberland and Westmorland and Furness.

Data shows how many visitors came in 2023, visitor days, tourism revenue generated and employment supported. Information is provided by visitor type (day, staying), sector (food and drink, recreation, shopping etc) and also by seasonality.

This research has taken place for almost 25 years, giving us important information about longer-term trends and helping to shape wider decisions around tourism management and development.

It is produced on behalf of a partnership led by Cumbria Tourism and supported by Cumbria’s local authorities, Cumbria Local Enterprise Partnership (LEP) and the Lake District National Park.

You can purchase the full report on Tourism Volume and Value in Cumbria 2023 here and Cumbria Tourism members can view and download any research reports free, via our Media Library using your member login.

Shop Cumbria Tourism Research Reports

As an exclusive member benefit, Cumbria Tourism members can access all our research reports for free on the Media Library with their usual login.

Contact amackintosh@cumbriatourism.org if you need help logging in.

Non-members can browse our full range of research reports below: