Visitor Research
Our research team carried out its most recent county-wide survey into visitor trends and behaviour, in Summer/Autumn 2022. The Cumbria Visitor Survey saw researchers carry out more than 2,000 face-to-face interviews at almost 60 locations throughout the county, along with additional online surveys to capture further in-depth data.
Cumbria Tourism takes the lead on the Cumbria Visitor Survey with support from the Lake District National Park and local authority partners.
You can see the highlights in our press release and the full report can be purchased here.
Cumbria Tourism members can view and download the full report free, via our Media Library using your member login.
Shop Cumbria Tourism Research Reports
As an exclusive member benefit, Cumbria Tourism members can access all our research reports for free on the Media Library with their usual login.
Contact amackintosh@cumbriatourism.org if you need help logging in.
Non-members can browse our full range of research reports below:
-
Cumbria Visitor Survey 2022 (Downloadable PDF)
£250.00 +VAT -
Self Catering Occupancy Report 2025 (Downloadable PDF)
£150.00 +VAT -
Serviced Accommodation Occupancy Report 2025 (Downloadable PDF)
£150.00 +VAT -
Latest research update report – October 2025 (Downloadable PDF)
£125.00 +VAT -
Cumbria Visitor Survey 2025 (Downloadable PDF)
£695.00 +VAT -
Cumbria Full STEAM Report 2024 (Downloadable PDF)
£999.00 +VAT -
Tourism Volume & Value in Cumbria 2025: Key Facts and Trends (Downloadable PDF)
£999.00 +VAT
Our Services
Resources
Our Brands
Additional Help
Contact
© Cumbria Tourism