See More

The See More Cumbria and the Lake District Programme came to an end in March 2016.

The project succeeded the four-year GoLakes Travel Programme funded by the Local Sustainable Transport Fund (LSTF) and delivered by Cumbria County Council, The Lake District National Park Authority and Cumbria Tourism.

Although the GoLakes Travel Programme focused on the south and central Lakes, the See More programme extended some of GLT’s successful initiatives across four areas:

  1. Carlisle to Hadrian’s Wall
  2. Penrith to Ullswater
  3. Keswick to Borrowdale
  4. Oxenholme to Grasmere

In July 2014, £999,000 of revenue funding was secured through a partnership bid between the County Council and the Lake District National Park Authority from the LSTF for the delivery of See More.

These pages give an overview of the programme and what it achieved and provide links to the many downloadable resources produced.

The short See More Legacy video highlights some of the key outputs the See More Cumbria and the Lake District programme has achieved and shows the ongoing impact and legacy of the work which will remain following the completion of the programme.

  1. Download the overview PDF
  2. Download the visitor research

See More Campaign - Cumbria Tourism

The objectives of the See More Programme included:

• Transform the quality of transfer and travel from gateways into Cumbria, in particular the Lake District, and on to the prime visitor destinations,

• Change the image of sustainable travel, making a further shift to low carbon travel becoming a default choice,

• Optimise the economic benefits from people’s travel choices, focusing on international visitor demands as the main generator of economic benefit and producing viable transport services for domestic visitors and residents.


The Programme was split into 5 specific projects in order to deliver these objectives: 

Corridor Travel Plans
Development of Corridor Travel Plans. Identifying measures to develop through the See More programme and also aspirational capital measures.

Visitor Transport Services
Kick-starting transport services to provide high quality travel options suitable for international visitors (transfers, excursions, water transport).

Pay as You Drive low emission and electrical vehicles
Low emission car hire at visitor arrival points, Twizy fleet expansion in valleys.

Encouraging cycling through Sky Ride Local programme, Tour of Britain, and rebranding and marketing of the Cumbria Cycleway.

Marketing and Information
Visitor Information, promotional campaigns.

For further information

Contact Reception on
01539 822222 or