Bespoke PR

Telling great stories about your business to capture the attention of regional, national and international media.
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Cumbria Tourism Bespoke Services

Bespoke PR

Telling great stories about your business to capture the attention of regional, national and international media.

Whether it’s providing long-term comms support, supporting a short-term PR campaign or crafting a one-off reactive piece, our Bespoke PR service has been helping businesses make their voices heard for more than a decade.

Delivered by experienced ex-journalists, we have a huge database of media contacts and include a media monitoring service (press cuttings) at no extra charge – enabling you to see exactly who’s talking about you and when.

Although we’re best known for being the first port of call for travel journalists, we have the skills and expertise to spot a good story across a range of industries and sell it in to targeted consumer press, broadcasters, trade titles, online outlets and influencers.

Our Bespoke PR professionals will work as an extended part of your team, providing regular activity reports to ensure you know exactly how your money is being spent.

Long-term Bespoke PR support

Ideal for forward-looking businesses who want to take a long-term, strategic approach to building their profile and reputation.

You would have a dedicated PR professional as your primary day-to-day contact, working on behalf of your business for a set number of days each month. Precise activity would be tailored to suit agreed objectives, but may include:

  • Developing an overarching PR strategy and/or plan
  • Working with you to develop messaging and creative news hooks
  • Researching, writing and distributing targeted press releases
  • Engaging directly with target journalists and influencers
  • Securing and coordinating press trips
  • Maximising ‘long-lead’ opportunities and forward features
  • Developing factsheets, press packs and Q&A briefings for media interviews.

Bespoke PR contracts typically last 6 or 12 months (although we do have clients who have been with us for a number of years). If you’re looking for something slightly different, let us know and we can be flexible at the point of delivery.

Ad hoc PR days

Great for one-off events or announcements, our ad hoc PR days are perfect when you have a one-off announcement for the media.

Perhaps you’re a small business wanting to profile a specific event or tell the world about a new development or innovation? We can write and distribute a one-off press release, engage with journalists and start creating a media ‘buzz’ about your business.

Do you want to communicate with confidence on camera? Our Bespoke Media Training can help you and your team shine on radio and TV. We can incorporate media training into longer-term contracts or offer special sessions as a ‘bolt on’ service. 

Get In Touch

For an informal, no obligation chat with the Bespoke Services team to discuss what would work best for your business, contact us at: bespoke@cumbriatourism.org

"We have been very pleased with the work that Cumbria Tourism’s Bespoke services have done for us. When PR is not in your DNA, it is refreshing to work with an organisation with such knowledge, ideas and foresight. The coverage we have had has gone beyond newspapers and digital to radio and TV. CT will go the extra mile to make sure we get the awareness we need to make the charity more visible, and have been both creative and flexible. Fully recommended."

Marian Graveson – Event, Campaigns and Fundraising Manager at Carer Support South Lakes