Individual Town Benchmarking Visitor Surveys

From £20.00 Excl. VAT

Individual Town Benchmarking Visitor Surveys

A national scheme to benchmark destinations has been running for a number of years.

The aim is to enable tourist destinations to evaluate their performance by measuring and comparing visitor opinions and levels of satisfaction with key services within a town or city. As well as providing a profile of visitors to the area, 500 face to face interviews with visitors are used to evaluate accommodation, shops, places to eat and drink, visitor attractions, tourist information, parking, signage, public conveniences and overall satisfaction.

The findings highlight areas of good practice and where improvement is needed, allowing destination managers the evidence needed to prioritise necessary action. The scheme has so far covered:

  • Kendal, Bowness and Maryport in 2010
  • Keswick, Penrith and Ulverston in 2008
  • Carlisle, Kendal, Whitehaven, Windermere in 2007
  • Barrow-in-Furness, Cockermouth, Coniston, Kirkby Stephen in 2006
  • Alston, Ambleside, Bowness-on-Windermere, Keswick, Penrith, Ulverston in 2005

From £20.00 Excl. VAT

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For further information

Contact Reception on
01539 822222 or info@cumbriatourism.org