Following a highly successful Twitter chat earlier this year, Cumbria Tourism again teamed up with Creative England and Destination Management Organisations (DMOs) from across the region last week to highlight not only the wide range of TV and film productions wholly or partly based here but also showcase the area to potential screen tourists.
With ITV’s new drama Deep Water on screens at the moment and BBC One drama The A Word returning to screens in the New Year, the Lake District and Cumbria are in the public eye more than ever and now is the perfect time to capitalise on this opportunity.
The “Outlander” effect has been seen not only in Scotland (where fans of the Starz TV series have helped boost visitor numbers by almost 70% since 2013), but also in Northern Ireland (Game of Thrones), Yorkshire (Gentleman Jack and of course Cornwall (Poldark). The opportunities arising from increased media exposure are plain to see, with fans not only spending money on accommodation and visiting the favourite locations, but also min the wider area as part of their trip.
A positive and friendly attitude to production crews also has a more immediate effect. 2,600 on-location shooting days brought in an estimated £28,268,500 to the region. With Cumbria’s strong offerings bolstered by the likes of Peaky Blinders (Liverpool) and Years and Years (Manchester) the North West is growing a reputation amongst production companies.
With a major production having the potential to employ local people and use local accommodation serenities even before the finished product hits the screen, a high-profile film could help develop our £3billion visitor economy for years to come.
Learn more about or recent Twitter chat HERE.