Our Destination PR work continues to generate fantastic national and international coverage, helping to showcase Cumbria as #theplacetobe this winter and into 2020.
Our sustainable travel campaign continues to bear fruit with upcoming pieces in both the Sunday Post, Scotland and Sunday Telegraph. The focus is on the ease of accessing the county by train and public transport and aims to inspire those looking to book a sustainable 2020. The county’s coast has also featured heavily in this campaign, including a Guardian Travel feature showcasing its highlights as a rail-accessible visitor destination.
Following Cumbria’s success in this year’s Michelin Guide national press have also visited the county as a foodie drink destination. Olive Magazine recently published a “Foodie road trip in the Lake District” both online and in print and with an upcoming feature in the “I” also highlighting the county’s culinary delights, visitors will be spoilt for choice when choosing where to sample.
2020 is, above all else, the year of Wordsworth. Centred around the 250th anniversary of the iconic poet’s birth, attractions and locations from across the county will celebrate their connection with a varied programme of events. Cumbria Tourism are playing a key part in arranging major press coverage throughout the year, with The Telegraph and Observer already scheduled to visit, as well as a major international familiarisation trip in association with VisitBritain.
We are still looking to arrange further trips and coverage over the year. If your business has a particular connection to Wordsworth, however unusual or quirky please contact the team at firstname.lastname@example.org to get involved.
Cumbria is also set to appear on the international stage as we welcome this week a South Korean production company filming a travel documentary over the weekend and next month’s National Geographic Traveller puts the county’s stunning coast firmly on the world stage.