The 2016 Official Guide to the Lake District, Cumbria is out now!

Cumbria Tourism the official tourist board for the county, is pleased to announce that the 2016 Official Guide to the Lake District, Cumbria is now available and ready to inspire holiday makers to book their visit and plan fantastic days out in our stunning county.

This year’s front cover image was chosen through a highly successful online #theplacetobe competition where we invited fans of the area to share their favourite image on our Facebook Page
The Lake District, Cumbria. The competition took place in 2015 and attracted more than 400 entries capturing the true beauty of the area through the eyes of fans from all over the world. However it was Mike Whitehead’s stunning image of Buttermere from the summit of Fleetwith Pike that made the short list before coming out on top in the public vote.

Competition winner Mike Whitehead says;

I am delighted to have won the Cumbria Tourism 2016 Holiday Guide photography competition. Especially as so many other fantastic photos were submitted and shared on the official Lake District, Cumbria Facebook Page. The first time I ascended Fleetwith Pike was from the Honister Pass direction, and I will never forget the moment I reached the summit to be greeted with this view. Breathtaking! I am really looking forward to seeing my image on the front cover of the guide and it being distributed so far.

The 2016 guide features key information on what to do and where to stay. From luxury lakeside retreats, cosy country inns, beautiful B&Bs and quirky pod retreats not forgetting the many museums, independent shops and mouth-watering cafes and restaurants we have on offer.

Produced by Cumbria Tourism, over 150,000 copies of the guide have been printed and over 160,000 e-mail alerts have also been sent to our visitor database letting them know the all new guide is out.

Ian Stephens, Managing Director of Cumbria Tourism says;
We are extremely pleased with the 2016 Official Guide to the Lake District, Cumbria and congratulations to Mike Whitehead for sharing his fantastic photograph with us. The image captures the true beauty of the Northern Lakes and it will definitely help to influence many to book their holidays here.”

Ian continues;
Despite the dominance of internet in travel and tourism, Cumbria’s Official Holiday Guide continues to play an important part in decision making when consumers are planning their holidays or short breaks, many people still prefer the printed format and we continue to receive a high volume of requests for the guide throughout the year.”

Copies can be downloaded direct from or by calling Cumbria Tourism on 01539 822222

The 2016 guide is also supported by a range of other marketing materials including; 420,000 copies of the 2016 Attractions Guide, distributed throughout the county in high footfall areas and at a number of key locations outside the county. Along with the increasingly popular Food and Drink Guide that showcases a whole host of tasty places to eat and drink across Cumbria, including tempting tearooms, fantastic farm shops and award winning restaurants.

If you want to know more about the work of Cumbria Tourism and how you can get involved benefit from these key marketing initiatives please call the team on 01539 822222


Notes to Editors:

1. For more information please contact Sarah Jones in the Cumbria Tourism Press Office on 01539 825052 or email
2. With over 40 years of continuous service, Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria visitor economy. It has a membership of more than 2,600 members who in turn employ thousands of employees.
3. In 2014, over 41 million people visited Cumbria contributing more than £2.44 billion to the local economy and support around 58,000 jobs.
4. To find out more about the work of Cumbria Tourism, visit

For further information

Contact The PR Team on
01539 822222 or