From industry leaders and subject experts to business owners and true innovators, we have spoken to many fascinating people so far on the Cumbria Tourism podcast. To celebrate International Podcast day, we share our favourite moments so far:
“We want to be more than just a business. We want to be part of our community. We want to be putting things back as well as taking things away.”
— Daniel Holder, Manager Director – The Quiet Site
Daniel talked about the SITU project in the Ullswater Valley and how businesses are working together to create sustainable transport solutions for visitors and residents.
“Visitors don’t make their first kind of buying decision, their first visit because of an environmental reason, but they will often make the repeat visits because of it.”
— Sarah Swindley, CEO – The Lake District Foundation
Sarah talked through all the benefits of encouraging visitor giving, including the commercial benefits to businesses.
“these houses aren’t static, like they’re moving with the times and we can do interesting things and make them appeal to different age groups and different people”
— Ewan Frost-Pennington, Managing Director – Muncaster Castle
Ewan talked about why he chose to continue his career on Cumbria’s coast and how they have been innovating to attract new audiences to Muncaster Castle.
“Market your brand, market your culture, market what it feels like to work for your organisation.”
— Claire McLean, CEO – Realise HR
Claire talked about how to market yourself as an employer, how to attract top talent and how to ensure that you keep hold of the best employees.
“It is literally the world’s greatest TV advert for our area. You cannot beat that in terms of exposure.”
— Vikki Harris, Marketing & Partnerships Director – Marketing Lancashire
Vikki talked about why the Tour de France is going to be a brilliant opportunity for businesses in Cumbria, including tips for how you can get involved.
“If they have arrived car-free and if they’re travelling car-free, they are going to spend more time in the destination and they’re going to spend more.”
— Amanda Shaw, Project Officer – Cumbria Tourism
Amanda talked about why and how we should encourage more visitors to travel car free, including the potential commercial benefits to businesses.
“I think what matters in a brand, to me anyway, is that you know what you stand for. You absolutely know what you stand for.”
— Sarah Dunning, Chair – Westmorland
Sarah talked about marketing, branding and her leadership style at Westmorland, including the importance of consistency and knowing exactly what you stand for.
“We give the industry a voice. We bring people together around shared themes and priorities to try and grow the sector, make it more sustainable”
— Mark Holroyd, Chair – Cumbria Tourism
Mark talked about Cumbria Tourism’s key objectives and strategies as well as what we’re doing to tackle challenges and support future opportunities for businesses.
“Working with the travel trade is a brilliant way for businesses to open up new opportunities for them to be able to market themselves internationally”
— Francine Bult, Senior Marketing Executive – Cumbria Tourism
Francine talked about Cumbria Tourism’s work with the travel trade and how you can get involved, including plenty of advice about how to market yourself internationally.
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