The English National Parks Experience Collection Has Launched
The English National Parks Experience Collection supported by VisitEngland’s Discover England Fund, is a collaboration of nine of England’s National Parks, creating a joined-up, internationally branded collection of bookable immersive experiences, supported by accommodation. Cumbria Tourism have been working on behalf of the Lake District National Park to provide business support, workshops and a trade marketing strategy which can be used by Cumbrian businesses targeting the Australian and German markets.
We were delighted to attend the official launch of the collection along with the National Park and representatives from some of the Lake District Collection’s experiences which was hosted at the medieval manor house of Haddon Hall in Bakewell, Derbyshire. The celebration included presentations by Sally Balcombe, Chief Executive of VisitBritain/VisitEngland, Sarah Fowler, Chief Executive of Peak District National Park Authority, Mark Holroyd, Head of Programme for The English National Park Experience Collection and Lord Edward Manors of Haddon Hall.
The event was well attended by representatives from England’s National Park’s, participating businesses in the collection, trade partners and media. A key success for the programme is the launch of a brand new Travel Trade Buyers Guide showcasing each National Park’s unique collection of immersive experiences and accommodation.