Sheepfold Sculpture

The Lake District an inspiring setting for outstanding culture

Usha Mistry, Lake Culture’s Project Manager, will be attending World Travel Market (WTM) 2015, the global meeting place for the travel industry.

WTM, held at London’s ExCeL, in early November sees over 50,000 attendees from around the globe meet and generate over £2.5 billion of new business each year.

Usha is attending from November 02 – 05, and will be on stand UKI168 to promote the Lake District as the UK’s leading rural cultural destination.

During her time at the event she will outline to travel trade buyers from around the world, including key inbound destinations such as China, USA, Germany and Holland how convenient, unique and desirable a destination the Lake District is as part of UK holiday itinerary.

She will highlight the tranquillity of our countryside, our contributions to historical and contemporary culture, our fantastic quality food and drink, as well as the accessibility to the area from major city hubs such as London, Manchester, Newcastle and Glasgow, by road and rail.

Usha Mistry, Lakes Culture’s Project Manager, said: ‘’It is true the Lake District’s natural beauty is internationally renowned, but the cultural significance of this area, in England’s North West and within the UK’s cultural identity is of equal importance. Anyone wishing to truly experience what makes it special and different from anywhere else, needs to spend a little time discovering this all too often overlooked side of the county’s make-up.’’

Tourists have been visiting the county for over 200 years, for adventures of the body, mind and soul. The landscape has inspired some of the world’s greatest writers, artists and radical thinkers – Coleridge, Wordsworth, De Quincey, James Losh, John Ruskin, W.H. Auden, Turner, Lowry, Schwitters, Li Yuan-chia, Andy Goldsworthy and Laure Prouvost.

Today, a rich creative life builds on that exceptional heritage. Within a few miles visitors can see and feel the impact of this cultural landscape in its many forms: artworks on mountainsides and in forests, the many galleries and artists’ studios, the varied and packed programme of festivals – all played out for visitors in intimate venues and outdoor stages in stunning settings.

2016 event programme promises to entice visitors from far and wide, playing host to some long-running and award-winning events such as Words By The Water literary festival and the internationally acclaimed Kendal Mountain Festival, as well as some new and exciting cultural experiences and festivals, that will give visitors to the area unique memories to take home.

Visit Lakes Culture at WTM to find out more and to see some suggestions for cultural itineraries in the Lake District and ‘Must See’ cultural things to do.

In 2016, The Lake District National Park Partnership will bid for UNESCO World Heritage status for the Lake District as a cultural landscape – make sure it’s on your top destination list too.

Follow us on Twitter: @LakesCulture

For more general visitor information about the Lake District and Cumbria visit:


Note to Editors:

For more information contact Greg Stephenson – / 01539 825060 or visit

• Lakes Culture aims to bring together the area’s tourism and cultural sectors to better promote the wealth of cultural activities on offer reaffirming the area as the UK’s leading rural cultural destination.
• The Lake District is one of only ten locations in the country to benefit from Cultural Destinations initiative a focused programme set up by Arts Council England and VisitEngland. The aim of Cultural destinations is to enable arts and culture organisations working in partnership with destination organisations to increase their reach, engagement and resilience through working with the tourism sector. Closer working between the two sectors will contribute to the economic growth of the cultural and tourism visitor economies.
• Organisations involved in the project include Kendal Brewery Arts Centre (Lead Organisation), Lakeland Arts, The Wordsworth Trust, Theatre by the Lake, The Forestry Commission – Grizedale, Cumbria Tourism, The National Trust, Lake District National Park and South Lakeland District Council.
• The Lakes Culture project will also form a supporting strand of the World Heritage Status bid to be submitted by the Lake District National Park and partners.

For further information

Contact Reception on
01539 822222 or