A year of celebrations is the key theme behind the 2018 Holiday Guide to the Lake District, Cumbria – launched this week by Cumbria Tourism – the county’s official destination management organisation.

Marking the county’s two World Heritage statuses and inspiring holiday makers to book their visit to this world class destination, the 100 -page guide celebrates the very best of what the county has to offer, from award winning places to stay, eat and visit. Showcasing the whole of the county, from Carlisle to Morecambe Bay, Whitehaven to the Eden Valley and everything in between, the guide offers a handy top 5 lists of surprising places to visit and things to see and do as well as personal insights from top chefs, award winning tourism business owners and celebrities including Eric Robson and comedian Ed Byrne.

Managing Director of Cumbria Tourism, Gill Haigh, says,

“This year – and with two World Heritage sites – Cumbria now has an even more compelling reason to attract visitors to explore our stunning county as an all-year-round visitor destination. In 2018 we have so much to celebrate as a destination from multi-million-pound investment in accommodation and visitor experience offer, ever-growing exceptional food and drink offer combined with heritage and cultural events, such as English Heritage’s hosting of the Weeping Window poppy sculpture at Carlisle Castle, which all contribute to the marking of our World Heritage Status.  If ever there was a year to visit Cumbria 2018 is the time.”

This year’s front cover image was chosen through a highly successful online #theplacetobe competition where fans of the area were invited to share their favourite image through The Lake District, Cumbria. Facebook page.

The competition generated hundreds of entries capturing the true beauty of the area. However, it was ­­Dave Brown’s stunning image of Friars Cragg at Derwentwater in Keswick that made the short list before coming out on top in the public vote.

Dave Brown, winner of front cover of Holiday Guide competition says:

“I am delighted that my photograph has been selected for the front cover of this year’s holiday guide. It was taken in April 2017 at Friars Cragg Derwent Water in Keswick. Cumbria has allowed myself and my disabled wife to take the time to recharge and get out and about amongst beautiful relaxing scenery. Being mobility scooter bound means my wife is restricted to where she can get to see, this was one of our very first walks together and as such will always have a big place in our hearts.”

Produced by Cumbria Tourism, the guide has been printed and distribution has already begun including over 168,000 e-mail alerts being sent to our visitor database letting them know the new guide is out.

Copies can be downloaded direct from www.golakes.co.uk/guide-request.aspx or by calling Cumbria Tourism on 01539 822222. To find out more about days out and short breaks in the Lake District, Cumbria, visit the county’s official destination website: www.golakes.co.uk If you want to know more about the work of Cumbria Tourism and how you can get involved benefit from these key marketing initiatives please call the team on 01539 822222.

For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org