As Cumbria Tourism welcomes the government’s announcement of a roadmap to the UK’s recovery from Covid-19, the organisation has teamed-up with nearly 100 businesses to create extra incentives for visitors to be welcomed back in the future.

While the vast majority of them remain closed at this time, many local attractions, including large and small accommodation providers and restaurants are working with the organisation to ensure that visitors will be warmly welcomed back when the time is right, by making their offering more accessible thanks to gift vouchers and discounts, via local company Regalo.

Prior to the Coronavirus pandemic lockdown measures in March, tourism contributed £3bn to Cumbria’s economy annually, supporting 65,000 jobs in the county, but by the end of this month alone the loss to the industry will be £1.5bn

Managing Director, Gill Haigh, says, “Our visitors have been so patient in staying away but we know they are also very loyal and looking forward to returning when the time is right, so this is a great way to not only reinforce the message that whilst we can’t welcome them yet, by purchasing a voucher now, they will be directly sustaining and supporting these businesses.

“At the same time I know that many of us wish are looking for gift ideas for family and friends gifts that offer something wonderful to look forward to at this testing time for all. This kind of support from our visitors sends a clear message that their thoughts are with thousands of people here, whose employment relies on our visitor economy. This will contribute towards keeping the county’s economy moving, while also helping to form part of our visitors’ dream itineraries.”

From great places to stay, eat and drink, to brilliant attractions to visit and activities to take part in, there is a voucher for everyone – with no less than 75 special offers available right now.

Account Director for Regalo, Harriet Russell, says, “Gift vouchers have always been an invaluable source of income for businesses. During the Covid-19 outbreak, their importance has been magnified as loyal customers have literally kept businesses afloat. The pandemic has changed the way people view the world and what they place value on, while supporting the local community and infrastructure has now taken precedence. When you consider that one in five voucher recipients go on to become a loyal customer, you can see what an important part they can play in building a loyal and sustainable customer base for the future.”

Those who buy a voucher also have the option to donate to Hospitality Action, a charity which offers support services to people who work in this vital industry.

Sheila Lake, of Lake Holiday Cottages is among the business owners to get involved and says, “During these uncertain times, while it is difficult for our guests to commit to a specific date for a visit, they still want something to look forward to. I was delighted when Cumbria Tourism introduced me to Harriet at Regalo, where vouchers can be purchased to use within an 18 month period. It was very easy to set up and means we can offer the flexibility our customers need.”

Voucher offers are online at, here. The simple process involves clicking to buy, downloading the voucher and presenting it upon arrival or when booking with participating businesses.

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