Cumbria Tourism has thrown its weight behind growing calls for the Government to rethink the proposed route for new high-speed HS2 rail services, which are currently not scheduled to stop in Cumbria.

As the county’s official Destination Management Organisation, it says the provision of direct services to and from London is vital for our £2.9billion visitor economy. Without this strategic connectivity, there are increasing fears that Cumbria will appear less accessible and potentially lose the competitive edge.

Managing Director of Cumbria Tourism, Gill Haigh, comments, “With two World Heritage Sites and increasing numbers of international visitors to the region, it is unacceptable to see the proposed HS2 route – which is purportedly designed to benefit the ‘North of England’ – will not stop in Cumbria.

“Cumbria is a world-class destination and visitors to the county support almost 65,000 jobs. We also want to see more people actively using sustainable modes of transport to get to the county; this should not be ignored by the government and franchise plans for the North of England.

“What’s more, people who live and work here also need easy access to both the Capital and other parts of the country, in order to do successful business and build strategic relationships in a challenging and competitive marketplace.”

She adds, “We stand alongside Cumbria Chamber of Commerce, the County Council, the Local Enterprise Partnership and several of our local MPs, as we collectively lobby national decision-makers to reconsider the current plans.”

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