Whilst our marketing during the pandemic has been domestically focused, we have been keeping our international markets warm to ensure that as soon as it is time to activate, we are ready.

Over the past few months, we have delivered webinars to operators, assisted with a range of travel trade enquiries, attended PR connect with VisitBritain, and from this month onwards will be attending a series of virtual travel trade events to promote the Lake District, Cumbria.

Britain & Ireland Marketplace (BIM) – January
A virtual full-day B2B workshop meeting with key decision makers from high quality buyers, from bespoke tour operators to key volume drivers – all ready to contract the best of British and Irish tourism products.

MeetEngland Virtual 2021 – February
A new virtual tradeshow for Meetings, Incentives, Conferences and Exhibitions, creating valuable business relationships across two days targeting Europe, China, UK, and North America. Does your business venue hold conferences, meetings, events/exhibitions, or incentives? If so, then let us know by emailing campaigns@cumbriatourism.org

ExploreGB Virtual 2021 – March (registered, attendance TBC)
1-day virtual event with pre-scheduled 1-2-1 meetings, seminars, and workshops with buyers from international markets and VisitBritain’s in-market experts. Applications for the event are currently open, click here for more information.

North American Marketplace – March (registered, attendance TBC)
A B2B virtual workshop dedicated to selling Europe to the outbound North American market, bringing together European destinations, travel suppliers and intermediaries with buyers and agents serving the clients from the USA and Canada.

We are looking for anything new or different to share with the travel trade during these events including new products, launches, examples of innovation. Whether your product is targeting Fully Independent Travellers (FITs) to groups, luxury markets to MICE (Meetings, Incentives, Conferences and Exhibitions), please get in touch with Francine on campaigns@cumbriatourism.org.

For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org