A familiar face who has appeared on TV screens across the North West for more than two decades is the latest addition to Cumbria Tourism’s PR and communications team.

Royal Television Society award winner Peter Marshall has a detailed knowledge of Cumbria, having spent the last 25 years covering the county for BBC North West Tonight and the regional current affairs programme ‘Inside Out’.  He previously worked as a journalist and producer in BBC local radio, after starting his career in local newspapers.

Most recently, Peter has reported extensively on the economic impact of the global pandemic on Cumbria’s visitor economy and its recovery efforts. An experienced storyteller with a wide-ranging network of contacts and understanding of the media, his vast experience spans video journalism, content creation and social media production.

Peter will be putting his skills to good use, as he joins an ambitious team at Cumbria Tourism, focused on supporting business recovery and growing Cumbria’s reputation as an all-year-round destination – with a continued emphasis on less well-known areas of the county and new, more diverse visitor audiences.

An integral part of Peter’s new role will be working with Cumbria Tourism’s ‘Bespoke’ PR clients to provide a personalised PR consultancy service for a range of key businesses looking to increase their own regional and national profile in a post-pandemic world.

Managing Director of Cumbria Tourism, Gill Haigh, comments, “It is a fantastic coup to welcome an award-winning journalist of Peter’s calibre to the team. This is a pivotal time for Cumbria’s visitor economy and his skills, knowledge and experience will help us to continue delivering high-quality content and impactful PR as part of Cumbria’s Tourism’s Recovery Marketing Campaign. Peter will also play an important part in supporting individual businesses through our range of bespoke PR, digital and marketing support services.”

Peter says, “Anyone who has been a regular viewer of BBC North West Tonight over the last two decades will know my love of Cumbria and the Lake District. Having worked with many people across Cumbria’s tourism sector, I know how critical upcoming months will be and I’m keen to get stuck into the challenge of effectively marketing, promoting and enhancing this fantastic area’s profile. I’m proud to be taking up this new role at one of the leading Destination Management Organisations nationally.”

For more information about CT’s Bespoke PR services, contact Heather Sewell: hsewell@cumbriatourism.org / 07795 487003.



For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org