In this year of inconceivable challenge for the tourism sector, who are the shining stars within your business and how can you support their growth and development?
Cumbria Tourism is teaming up with the University of Cumbria – one of its Strategic Partners – to promote two new scholarships to two deserving individuals from the county’s tourism industry, for its internationally popular MBA in Tourism Management.
The scholarship would waive 50% of fees, which can be taken over one or two years – meaning a saving of £6000.
Cumbria Tourism is delighted to be partnering with the University to help identify nominations for the scholarships and is inviting businesses to nominate staff members that they would like to be considered. Individuals can also nominate themselves.
The deadline for nominations is Monday 7 December. A panel including both the University of Cumbria and Cumbria Tourism industry experts will make the selection and notify successful candidates the same week, with a view to starting the programme from 11 January 2021. Nominations should be submitted online HERE.
In addition to the two scholarships, the University is also supporting the local talent pool by offering 17% off its MBA programme to any Cumbrian participant. (Any nominees not successful for the 50% scholarship will be immediately eligible for the 17% benefit).
This is a fantastic opportunity to support staff to develop more flexible, dynamic and positive approaches to upskilling the tourism industry, boosting productivity and finding innovative ways to respond to continuing uncertainty.
Dr Angela Anthonisz is Principal Lecturer in Tourism Management at the University. She says, “Workforce challenges are a huge issue for the tourism sector, exacerbated by the impact of COVID-19 and concerns around potential post-Brexit restrictions on skilled workers from the EU, as well as outdated perceptions of careers in the tourism and hospitality industry.
“This is the UK’s first postgraduate MBA in Tourism Management, launched this year to help graduates work towards the highest-level jobs the sector can offer. The MBA has already had strong international appeal and we are now keen to ensure our brilliant Cumbrian businesses and sector superstars also reap the rewards.”
Managing Director of Cumbria Tourism, Gill Haigh, adds, “This year of all years has proved how important it is to be continually resilient and flexible, to have the skills to adapt businesses and bring teams with you in order not only to survive crisis and challenge, but to use the experiences as a catalyst for growth and productivity.
“We are hugely proud of how Cumbria’s tourism and hospitality businesses have adapted this year and it is fitting that the county’s very own university is recognising this effort and talent through this generous sponsorship award.”