Cumbria Tourism has relaunched its virtual Cumbrian Christmas Market following great success last year, to encourage shoppers to select from some of the county’s best local gifts, produce, and experiences this festive season.

Running from now until the end of the year on, shoppers will find a wide range of independent retailers, hotels, restaurants, attractions, cultural venues, creative talents and artisans all selling unique gifts and experiences online.

The virtual Christmas Market was initially launched in 2020 as part of Cumbria Tourism’s #theperfectplacetobe recovery marketing efforts to help support local businesses affected by the nationwide lockdowns that put a halt to high-street shopping.

Cumbria Tourism is again urging shoppers to support local this Christmas, by purchasing gifts and treats directly from Cumbrian businesses.

While the latest phase of the #theperfectplacetobe recovery campaign aims to promote a return to the high streets, Cumbria Tourism has brought back the virtual market to ensure those who are still cautious of public spaces, don’t live locally, or simply prefer the ease of online shopping can continue to access authentic local gifts online.

Cumbria Tourism’s Marketing Manager, Sue Clarke, says, “Supporting local will always be a fundamental value that we promote – and the pandemic has only heightened the need for us to all get behind our amazing local makers, producers and retailers.

“The virtual Cumbrian Christmas market has such a wonderful array of creative gifts – it’s also an excellent way to cater for those who are located further afield and are missing their slice of Cumbria.

“Cumbrian businesses need your support, and we urge shoppers to have a Cumbrian Christmas in any way that they can – whether that be purchasing locally-made gifts online or at independent retailers on the high-streets.”

The Veg Patch is one of the dozens of homegrown businesses taking part in Cumbria Tourism’s Virtual Christmas Market.

Head of Retail, Daniel Morley, says, “ Buying local has so many benefits – not only are you helping to support livelihoods and local communities through these challenging times, but you often get more unique and personalised gifts.

“Cumbria Tourism’s virtual Christmas market has a huge range of high-quality gift ideas that you can get delivered straight to your door – If you are still searching for the perfect gifts for your loved ones then we encourage you to take a look at the brilliant artisan products on offer.”

It is free for Cumbria Tourism members to advertise online gifts on the county’s Virtual Christmas Market on Non-member businesses can also register as sellers for £30.

All businesses need is the ability to transact online, plus an image and 20 words to describe each item they are selling (up to a maximum of two).

For more information or to get involved, contact

For further information

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