Cumbria Tourism championed the voice of rural tourism at a special public hearing in the Houses of Parliament on Tuesday 30 October 2018.

Our Managing Director, Gill Haigh, was invited to give evidence to the House of Lords Select Committee on the Rural Economy alongside a panel of other experts on tourism and rural heritage issues, including VisitBritain and The National Trust as part of a programme of public hearings the Select Committee is running to learn more about the key issues and challenges relating to the rural economy. The session focussed on the contribution of tourism to local economies and communities in areas such as Cumbria.

Skills, employment and Government policy around tourism were all expected to feature in the session at the Palace of Westminster.  Other themes covered included the impact of Brexit, as well as infrastructure and planning issues.

The hearing also explored the support and advice available to rural tourism and heritage businesses, as well as the potential opportunities within the Government’s plans for local industrial strategies to strengthen the tourism industry in the UK.

Gill says, “Cumbria’s £2.9billion visitor economy supports almost 65,000 jobs, making it a key employer and a vital part of the county’s future growth and prosperity.

“As one of the largest Destination Management Organisations in the UK, lobbying national decision-makers is a core part of the activity we undertake on behalf of our 2,500 tourism member businesses and we are proud to have been given this opportunity to highlight some of the issues and challenges faced by these businesses on a day-to-day level.”

Gill was joined on the panel by VisitBritain’s Director of Strategy and Communications, Patricia Yates, and the South West Regional Director of the National Trust, Rebecca Burton.


To view the proceedings please click HERE.

For further information

Contact The PR Team on
01539 822222 or