The Destination Management Plan (DMP) is an action plan for the whole partnership of organisations involved in delivering the visitor experience in Cumbria (distinct from the Business Plan of Cumbria Tourism). It sets out at a strategic level the aspirations and key actions of all the stakeholders with responsibility for delivery, or interest in the visitor economy. It covers the period from 2014-16 and will be refreshed every two years. The DMP has been prepared following consultation and discussions with a wide range of stakeholders and partners across Cumbria.
The DMP for 2014-16 has been developed and revised to reflect the priorities for Cumbria over the next couple of years and to respond to current issues and opportunities. The DMP brings together in one place all the key actions for the visitor economy in the sub-region and, as such, is closely aligned to the priorities of Cumbria Local Enterprise Partnership, the County and District Councils and the National Park Authorities.