Tourism Strategy

Cumbria attracts both visitors and those who want to settle and run businesses here. Our environment, our culture and our way of life are fundamental to the success of tourism and the well-being of the people who live here. That is why we need a tourism strategy. A strategy that will guide the development of tourism both for our economic success, but also be in sympathy with what makes Cumbria special.

The document has been the subject of extensive partner discussion and wider public consultation – it looks at the bigger picture, outlining what we want for tourism in Cumbria and how we can realise that over the next decade.

  1. Cumbria Tourism Strategy 2020-2025

The Bigger Picture

The Tourism Strategy for Cumbria has been guided by and sits within a framework of national policies, the key ones being:

  1. VisitEngland Tourism Strategy
  2. Government Tourism Action Plan
  3. Cumbria Local Enterprise Partnership


For further information

Contact Reception on
01539 822222 or