Cumbria Tourism Awards 2016

The Cumbria Tourism Awards celebrate the best Cumbria has to offer and are now in their 14th year. Cumbria’s tourism businesses, and the talented individuals behind them, drive a visitor economy worth over £2.44 billion and service our 41.5 million annual visitors. Their achievements, hard work and dedication are worthy of recognition.

Cumbria offers ever increasing levels of quality and service to our visitors, and the Cumbria Tourism Awards recognise those businesses offering excellence and innovation in their product, service, welcome, marketing and sustainable practices.

Winners for the majority of categories from the Cumbria Tourism Awards 2016 will go on to represent the county at the VisitEngland Awards for Excellence in 2017. The New Tourism Business Award and Wedding Venue of the Year are run at a Cumbria level only.

Cumbria has seen a great deal of success at national level over the years, resulting in fantastic media promotion for the winning businesses and the Lake District, Cumbria as a quality visitor destination.

Application forms for the 2017 Awards will be available in the new year, we hope you consider entering and enjoying the benefits it can bring to your business.

How to Enter

There are 16 award categories to suit Cumbria’s vast and diverse range of tourism businesses.

The Sheila Hensman Award recognises the outstanding contribution to customer service and extraordinary support service offered behind the scenes by an individual employee, team or business owner.

The 2016 entry forms are available to download. The awards are free to enter, however most finalists will be required to pay for a mystery shopping visit or judging validation visit. These costs will be appropriate to the each award category and are detailed on the individual entry forms.

Entry to the 2016 Awards has now closed and the winners were announced at a glittering ceremony at Cartmel Racourse!

Take a look at the 2016 winners here 

Thank you to our 2016 Sponsors

The success of the Cumbria Tourism Awards, now in their 14th year, is due to the support of our sponsors.

The competition and event is financed through the generosity of our sponsors and ticket sales.

It is thanks to you that we can celebrate Cumbria’s achievements in tourism and go on to compete successfully in the national tourism awards.

View the 2016 Sponsors