How To Enter

There are 18 award categories to suit Cumbria’s vast and diverse range of tourism businesses. Winning businesses have to demonstrate excellence and innovation throughout their business, including their product, welcome, service, marketing and sustainable practices. The Sheila Hensman Award recognises the outstanding contribution to excellence offered by an individual employee or a team.
An entry form for each of the award categories can be downloaded and completed electronically. The forms can be saved as a Word document and returned by email to

The awards are open to all Cumbria Tourism Members and are free to enter, however most finalists will be required to pay for a mystery shopping visit or judging validation visit. These costs will be appropriate to each award category and are detailed on the individual entry forms. Further details will be sent with the shortlisting notification should you reach the event final.

Download the 2018 Awards Leaflet.

The closing date for entries is 5pm on Monday 5th March 2018.


Eligibility criteria
All entrants must be Cumbria Tourism members. Additional eligibility criteria apply to specific awards so please check the individual award entry forms for full details. In addition, any accommodation provider who enters the awards must have a current nationally recognised quality grading assessment for their business, which can be a Quality Cumbria grading.

Full Terms and Conditions of Entry can be found on the individual entry forms and should be considered before completing your application.


To download an entry form please click on the relevant category below.