In round one, up to four finalists will be shortlisted in each category, based on the information provided in the entry form and any supporting evidence.  Your entries are scored against a strict scoring matrix prepared by VisitEngland and followed by all regions.  Please answer as fully as possible and don’t assume the judges already know anything about your business.

NB: There are word counts against each required answer.  The VisitEngland terms and conditions for entry which this competition abides by state that entries cannot exceed the word count.

The finalists will be announced by the end of April and informed about round two of judging – either a mystery shopping visit or a judging validation visit depending on the category.

While the awards are free to enter, finalists will be required to pay for a mystery shopping visit or judging validation visit.  These costs will be appropriate to each award category and are HERE.  Further details will be sent with the shortlisting notification should you reach the event final.

Where applicable, a mystery shopping visit will be realistic and appropriate to the award category.  It will mimic natural consumer behaviour and be enacted by the mystery customer researcher.  The fee charged includes the cost of accommodation, meals, entrance fees and visitor guides as appropriate to your award entry and business.  A report detailing the mystery shoppers’ experiences will be shared with the judges and finalists will also receive copies after the awards ceremony has taken place.

A judging validation visit will be pre-arranged and will include a tour of the business and a discussion about the products and services offered as appropriate to the award category.

Winners will be selected based on the scores received in round one and two combined. Where scores are equal, an independent judging panel will meet to review the mystery shopper reports, entry forms and any other relevant information and decide the category winners.

For further information

Contact Reception on
01539 822222 or