Destination Marketing

As well as our expert bespoke PR options we also work hard to promote the whole county (rather than individual businesses, events and attractions) and ensure that Cumbria continues to build its regional, national and international profile.

Core activities on behalf of our membership include:

  • Press release distribution
    • limited to major events, news and campaigns only
  • Press visits
    • Where a journalist requests a stay or visit in a particular location, in line with a specific event or campaign etc.
  • General PR guidance
    • Up to a maximum of one hour.


Cumbria Tourism has also recently played a key role in the partnership to achieve World Heritage Site status, representing the interests of tourism businesses and ensuring the decision has had a positive PR impact. Going forward, we will be working to ensure the maximum advantage of this designation is gained for the county’s visitor economy.

Key Facts

  • Around 450 incoming media enquiries annually
  • Generating editorial, ‘top tens’ & targeted press releases
  • Co-ordinating press trips
  • Image bank for media
  • @LakeDistrictPR: Almost 30,000 followers (& growing!)

Recent PR Highlights

  • The Guardian:
    • Coast to Coast feature, starting at St Bees (published Jan 2018)
  • Sunday Times Travel
    • Cumbria-wide: Quest to find ‘the perfect lake’
  • BBC Countryfile magazine
    • Inclusion for Ennerdale
  • Coast magazine
    • Inclusion for Whitehaven
  • The Guardian
    • Wild swimming piece, with focus on Western Lake District

For further information

Contact The PR Team on
01539 822 222 or