Market leading training delivered by VisitEngland – the official tourism experts for travel to England.

Looking to expand into international markets? Looking to grow domestic and international sales?

Many businesses are now starting to prepare for the tourism season after lockdown and develop plans for the recovery. In order to help you to get ready to reach out to old and new customers alike, VisitEngland in partnership with Cumbria Tourism would like to invite you to a virtual training programme which will help your business become ready for international visitors and understand the new domestic landscape.

Developed as part of the government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international and domestic markets.

  1. Book your place


Who is it for?

This session is an adaptation of our Taking England to the World programme. As a result, if you have attended Taking England to the World, you might not benefit as much from these sessions. This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.


What will it cover?

This training programme will include the following modules:

– Inbound and domestic tourism

– Common obstacles to market

– Meet the markets

– Defining your product offering

– The travel distribution system

– Building powerful relationships

– Pricing your tourism product

– Creating engaging content


When is it and how long does it take?

Places for this highly sought after course are limited and by signing up to this training session, you are committing to 6 hours across 3 weeks. We will cover different topics during each session, hence your attendance in all three sessions of this training is requested.


First session: Tuesday 9th November 2021 – 11:00-13:00

Second session: Tuesday 16th November 2021 – 11:00-13:00

Third session: Tuesday 23rd November 2021 – 11:00-13:00


Please note that after you have completed the registration, we will contact you by email to inform whether your registration is approved and then we will send you the link to access the webinar. The link to access the webinar is unique to your profile and is non transferrable.

  1. Book your place


Online event

As this is an online event, you will receive an invite from Taking England to the World within 72 hours prior to the event, containing the link to each session.

With the invite, you will also find a welcome pack which includes details of the event, joining instructions, and where you can download a copy of our Taking England to the World toolkit.

For further information

Contact Reception on
01539 822222 or