Welcome to the Lakes Culture

Lakes Culture is attracting new visitors and give existing visitors reasons to come more often, by promoting the Lake District’s outstanding cultural assets. It is a collaboration between the tourism and cultural sectors promoting the region as the leading rural destination for culture.

Lakes Culture Toolkit

Target Markets

We’ve identified four types of people who are most likely to be attracted by culture in the Lakes. Some of them may already be your customers, and some may be new that you think you might appeal to.

We are calling them:

  1. Prosperous Planners
  2. Cultural Boomers
  3. Indie Gen-Xers
  4. Exploring Families

To help you target these audiences more effectively please click through for more details about each one.

The Shared Story

The most successful places have a memorable story to tell. The Shared Story is a short and simple piece of prose in everyday language. It makes clear what is special and different and is authentic and true. It isn’t a comprehensive list of everything that’s on offer. It’s about enticing visitors to find out more.

  1. The Shared Story
  2. Using the Shared Story

Dropbox of Cultural Images

We’ve put together a collection of cultural images  for Cumbria’s tourism industry to use, please always credit as per image title.

Cultural Itineraries

  1. Rydal & Grasmere
  2. Hawkshead & Ambleside
  3. Kendal Serendipity
  4. Cockermouth
  5. Grizedale & Coniston
  6. Kendal Comic & Comedy
  7. Keswick & Derwentwater

For further information

Contact Reception on
01539 822222 or info@cumbriatourism.org