Morecambe Bay

Your journey

Morecambe Bay Project Toolkit

Cumbria Tourism is supporting Marketing Lancashire in promoting the newly developed Morecambe Bay Brand Toolkit. This toolkit is available for Cumbria businesses to utilise for free as part of their marketing material.

The Brand aims to promote the spectacular natural beauty and fascinating heritage of Morecambe Bay, part of which makes up our own beautiful county.

Morecambe Bay is another fantastic area for potential visitors to Cumbria to visit and enjoy. Please make the most of the toolkit by using the logos, fonts and images as appropriate, view the branding guidelines below.

Morecambe Bay Promenade

Brand Toolkit

The guidelines document sets out what the Brand is and how it can be used. It’s laid out in three parts:

  • What the Brand is
  • How it’s made up
  • What it looks like in practice

The Morecambe Bay Brand is a brand to present the Bay area to its visitors. It’s a brand which is both practical and flexible and will continue to grow.

  1. Morecambe Bay Brand Guidelines
  1. Download a variety of logos and font

Other Resources

  1. Photography
  1. Morecambe Bay Sense of Place Toolkit
  1. Morecambe Bay Partnership’s interactive map.