Celebrating World Heritage Status in Cumbria & how to maximise the opportunity for your business
The English Lake District was inscribed as a UNESCO World Heritage Site in 2017. To help businesses and organisations capitalise and benefit on the status, a new brand has been developed by the Lake District National Park Partnership and their marketing working group. This new brand enables businesses from across the Lake District and Cumbria, from across tourism and other sectors, to be associated with an internationally recognised badge of quality and specialness.
The new English Lake District World Heritage Site brand has been developed to communicate ‘place’ and to have the flexibility to promote different messages, sectors and locations. This means there are currently 32 variations of the brand, hopefully providing enough choice so that all can use it and all can benefit from using it.
Please go to www.lakesworldheritage.co.uk and visit the Toolkit page. There can be found brand guidelines, brand logos to download and other handy assets.
However, what makes the achievement even more significant for Cumbria is that it also joins Hadrian’s Wall in the North to become the second World Heritage Site in one county. With Ravenglass – the Lake District’s only coastal village – becoming officially part of two globally recognised areas of cultural importance and even more of a reason to explore this hidden gem on the west coast.
With this double accolade in mind we believe the recent designation for the Lake District will further strengthen the appeal of Cumbria as a whole, particularly to cultural visitors who stay longer and spend more.
Visitors will be able to enjoy a higher quality, broader offer from leisure and hospitality providers who are using the World Heritage status in their marketing.
Since confirmation of this global accolade Cumbria Tourism regularly uses World Heritage Status (WHS) to help maintain and grow the interest/attention of VisitEngland and VisitBritain, who we work with to market the region both within the UK and internationally. We use WHS to promote the whole of Cumbria and encourage visitors to explore beyond the traditional ‘honeypot’ locations and enjoy a range of lesser-known, authentic experiences.
Read on to find out how you too can maximise these opportunities for you and your business.