Tourism Intelligence
Understanding our visitors, why they visit and what they do helps us to develop and promote one of Britain’s truly world-class destinations.
Understanding our tourism businesses, what they are offering and how business is going in this highly competitive environment helps us provide the appropriate support.
Research is key in achieving a continuously improving tourism destination that enhances the visitor experience and keeps people coming back again and again. An evidence-based approach is used to inform tourism management, development and marketing to help maximise resources. The research department delivers core activity to provide tourism organisations, businesses, and other partners with vital market intelligence and up-to-date analysis of business performance and economic impact.
Business Performance Survey
Our business survey, which takes place every six months, offers tourism businesses across the whole of the county the opportunity to share their hopes and concerns about the industry.
Our Autumn survey is currently open for entries – if you own or manage a hospitality or tourism business in Cumbria then click HERE to have your say.
Click HERE for a brief overview and HERE to access the full report for our Spring 2019 survey.
Thank you to all those who contribute, together we can make our voices heard.
Cumbria Visitor Survey 2018
Cumbria Tourism commissioned Enventure Research to undertake its 2018 Visitor Survey. 1428 interviews were completed across Cumbria during June-September.
The infographic below show some key findings and the full report can be purchased at HERE.
Research for the Sector
Regular research undertaken by our research team includes:
- Monthly occupancy surveys with all types of accommodation providers, over 300 participants.
- Countywide visitor surveys, 2015 survey the most recent.
- Data collection from Tourist Information Centres and visitor attractions.
- Annual tourism economic impact assessment.
- Regular analysis of accommodation stock composition.
- Tourism Business Performance Surveys every six months.
- Biannual Tourism Research Newsletter.
Cumbria Tourism Research Reports
You can purchase invaluable research to help you benchmark your business against others, and provide you with key stats to help you plan future investment and marketing activity.
Research reports available fall into the categories below:
- Business Performance
- Visitor Markets
- Accommodation
- Attractions
- Market Town Visitor Surveys
If you are a Cumbria Tourism member you would also receive a 20% discount off the fee.
