Economic Impact of Tourism – Visitor Volume and Value 2018

Cumbria Tourism, along with a number of partners including most of the district councils, and the Lake District National Park Authority, commission Global Tourism Solutions Ltd to estimate the economic impact of tourism in Cumbria. This is achieved through use of a model called STEAM (Scarborough Tourism Economic Activity Monitor). Through STEAM the county has a continuous tourism economic impact dataset from 2000 to 2018. STEAM uses locally-derived data from a variety of sources including tourist information centres, visitor attractions and events, accommodation bedstocks and occupancy rates. Data is analysed to produce estimates of the number of visitors, visitor days, employment supported by tourism, and revenue generated.

In 2018 Cumbria and the Lake District received over 47 million visitors, made up of 40.4 million day trippers and 6.6 million overnight visitors. Between them, day and staying visitors combined to produce 62.8m tourist days. These visitors brought in £3 billion to the region’s economy and provided employment for 37,766 full time equivalent (FTE) posts. As many tourism jobs are actually part time, or seasonal, the total number of people in tourism jobs is estimated at 64,940, around 20% of the county’s total employment.

Between 2017 and 2018, there was a slight decrease in overall tourist numbers (-0.5%) and a marginal increase of 0.2% in tourist days. Tourism revenue increased by 3.7%. This builds on increases each year since 2013, and takes total tourism revenue to £3bn.

Staying visitors grew overall by 0.7%, and staying visitor nights grew by 1.9%, equivalent to an extra 49,000 visitors and 410,000 bednights. The growth in staying visitors was due to those choosing non-serviced accommodation (self-catering, caravan and camping etc) – non-serviced accommodation visitor numbers grew by 2.4% and visitor days by 3.2%, and their spend by 12.8%.

Day visitors decreased by -0.7%, and spend by -0.8%.

A more detailed report is available with information by area, visitor type, sector, and seasonality CLICK HERE.

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