Economic Impact of Tourism – Visitor Volume and Value 2015

Cumbria Tourism, along with a number of partners including most of the district councils, and the Lake District National Park Authority, commission Global Tourism Solutions Ltd to estimate the economic impact of tourism in Cumbria. This is achieved through use of a model called STEAM (Scarborough Tourism Economic Activity Monitor). Through STEAM the county has a continuous tourism economic impact dataset from 2000 to 2015. STEAM uses locally-derived data from a variety of sources including tourist information centres, visitor attractions and events, accommodation bedstocks and occupancy rates. Data is analysed to produce estimates of the number of visitors, visitor days, employment supported by tourism, and revenue generated.

In 2015 Cumbria and the Lake District received almost 43 million visitors, made up of 36.6 million day trippers and 6.3 million overnight visitors. Between them, day and staying visitors combined to produce 57.1m tourist days. These visitors brought in £2.62 billion to the region’s economy and provided employment for 35,482 full time equivalent (FTE) posts. As many tourism jobs are actually part time, or seasonal, the total number of people in tourism jobs is estimated at 61,013, around 20% of the county’s total employment.

Between 2014 and 2015, there was an increase of 3.7% in tourist days, 3.2% in tourist numbers, and 7.1% in tourism revenue. This builds on the increases between 2013 and 2014 (which were 5.1% in tourist days, 4.7% in tourist numbers, and 9.1% in tourism revenue.). Employment supported by the visitor economy grew by 4.6%.

The following document shows tourism revenue, tourist days, tourist numbers and tourism employment during 2015 for some of Cumbria’s local authority districts, and the county as a whole (please note that the Lake District National Park Authority sub-area spans parts of Allerdale, Copeland, Eden and South Lakeland districts –rather than being an additional component of the Cumbria total).

To view the Economic Impact of Tourism document CLICK HERE

A more detailed report is available with information by area, visitor type, sector, and seasonality.

 

For further information

Contact Helen Tate on
01539 822222 or htate@cumbriatourism.org