Who We Are
Cumbria Tourism is proud to be an official Local Visitor Economy Partnership (LVEP).
Our 4,500 member businesses are our lifeblood and it’s thanks to growing membership support that we are able to add real value to our world-class visitor economy as we promote the Lake District, Cumbria regionally, nationally and internationally. We are 97% commercially funded, but any profits made by the company are reinvested for the benefit of our members and Cumbria’s wider tourism industry.
Cumbria Tourism’s priority is to maximise the reputation of the Lake District, Cumbria and support our member businesses in:
Growing staying visitors, increasing the length of stays and increasing visitor spend
Lobbying for businesses regionally, nationally and globally
Increasing the number of people visiting less well-known areas of the Lake District, Cumbria
Increasing the reputation of - and economic value to – our county as an all-year-round destination
Investing and creating new sustainable tourism product to inspire both new and repeat visitors
Cumbria Tourism’s high performing staff team works alongside a committed Executive Board of Directors – made up of private and public sector organisations, all focused and ambitious to deliver our business plan. We also have the support of an influential network of Patrons and Strategic Partners.
Our environment, our culture and our way of life are fundamental to the success of tourism and the wellbeing of the people who live here. Cumbria’s Destination Management Plan (DMP) guides the development of tourism not just for economic success, but also in sympathy with what makes the Lake District, Cumbria so special.
The DMP includes a comprehensive action plan – to manage our county’s visitor economy and support Cumbria’s future growth as a great place to live, work, visit and study. It follows extensive consultation with a wide range of stakeholders including businesses, local government, communities, transport providers and more.
Also see Cumbria Tourism’s Sustainable Tourism Policy for an overview of the organisation’s work in this important area.
You can also view our Articles of Association and the most recent financial accounts.
Cumbria Tourism Timeline
Cumbria Tourism has come a long way since ‘Cumbria Tourist Board’ officially formed more than 50 years ago. There are countless highlights we could mention, but here is just a snapshot of some key milestones for the county’s tourism industry spanning more than five decades.
