About us

Cumbria Tourism is the official Destination Management Organisation for the Lake District, Cumbria. Formerly Cumbria Tourist Board, we were established over 40 years ago with the vision to be the UK’s leading Tourist Board by exceeding the expectations of visitors and businesses.


Our mission is to create a world class visitor experience through effective marketing, proactive sustainable tourism development and relevant industry services.

Our Values

  • We live and work in the county and are passionate about Cumbria as a visitor destination
  • We are ambitious to share our knowledge and enthusiasm about the county with our visitors to make their experiences memorable
  • We are creative, bold and confident professionals, dedicated to delivering success on behalf of our members
  • We value our members, partners and colleagues, support one another and work always for the benefit of CT
  • We share a one team mentality and celebrate the success of individuals and the team as a whole
  • We exceed customer expectations through a welcoming and customer first approach


Contact Reception on
01539 822222 or info@cumbriatourism.org