About us

Cumbria Tourism is the official Destination Management Organisation for the Lake District, Cumbria. Formerly Cumbria Tourist Board, we were established over 40 years ago with the vision to be the UK’s leading Tourist Board by exceeding the expectations of visitors and businesses.


Our mission is to create a world class visitor experience through effective marketing, proactive sustainable tourism development and relevant industry services.


Contact Reception on
01539 822222 or info@cumbriatourism.org