Celebrating five decades of Cumbria Tourism 1974 – 2024
The original ‘Cumbria Tourist Board’ was created in April 1974 – so in 2024, Cumbria Tourism marks 50 years supporting the county’s vibrant visitor economy.
Throughout the year, we will be reflecting on achievements and success stories from Cumbria’s world-class tourism industry over the past five decades.
We’ll be looking forward too – exploring new innovations, opportunities and solutions to meet the trends and challenges of driving forward a sustainable visitor destination in the 21st century for the benefit of all.
Coming up for 2024….
Cumbria Tourism Launches New Fund: Supporting new Tourism Talent
Cumbria Tourism has teamed up with Cumbria Community Foundation to launch a new 50th Anniversary Charitable Fund that will encourage and support young people to stay within the county and help kickstart their training/career in tourism and hospitality.
We’ve set a fundraising target of £50,000 in 2024, with plans to replicate this over each of the next four years to create an Acorn fund that will continue giving long into the future. It will provide financial support for specialist equipment, training, study materials, travel costs and more.
10% of all proceeds from our MyCumbria residents’ loyalty card will go towards the new endowment fund. We will also be holding a series of special fundraising events throughout the year, including a Cross Bay Walk (August) and a Charity Golf Day (September).
Big announcements in English Tourism Week
March 2024 will be a momentous month for Cumbria’s tourism industry. Our Spring Members’ Meeting will be a focal point during English Tourism Week 2024 (15-24 March), bringing you the official launch of Cumbria’s new Destination Management Plan (DMP) – alongside the launch of our new look visitor Marketing Campaign.
Save the date: Spring Members’ Meeting – Thursday 21 March
A summer of celebration
Entries for the Cumbria Tourism Awards 2024 will open early in 2024, with an extra special anniversary event taking place in July.
Among other summer highlights will be the ‘Fells for All’ event promoting shared visitor experiences, along with the 40th anniversary for Lakeland Book of the Year.
Autumn Innovation Summit
One of Cumbria Tourism’s showpiece events for 2024 will be a high-profile ‘Innovation and Future Trends in Tourism Conference’ in November. Focusing on cutting-edge trends and technologies to inspire tourism businesses for the future, we will be lining up inspiring international experts alongside first-hand demos of the innovations set to transform our industry for the better.
Save the date: Thursday 21 November, Low Wood Bay – sponsored by English Lakes Hotels
50 Years of Cumbria Tourism Timeline
Cumbria Tourism has come a long way since ‘Cumbria Tourist Board’ officially formed 50 years ago. There are countless highlights we could mention, but here is just a snapshot of some key milestones over the past five decades – not only for Cumbria Tourism, but for our county’s tourism and hospitality industry as a whole