50th Anniversary

Celebrating five decades of Cumbria Tourism 1974 - 2024

Celebrating five decades of Cumbria Tourism 1974 – 2024

50 years of Cumbria Tourism 1974 - 2024

The original ‘Cumbria Tourist Board’ was created in April 1974 – so in 2024, Cumbria Tourism marks 50 years supporting the county’s vibrant visitor economy.  

Throughout the year, we will be reflecting on achievements and success stories from Cumbria’s world-class tourism industry over the past five decades.

We’ll be looking forward too – exploring new innovations, opportunities and solutions to meet the trends and challenges of driving forward a sustainable visitor destination in the 21st century for the benefit of all.

Coming up for 2024….

Cumbria Tourism Launches New Fund: Supporting new Tourism Talent

Cumbria Tourism has teamed up with Cumbria Community Foundation to launch a new 50th Anniversary Charitable Fund that will encourage and support young people to stay within the county and help kickstart their training/career in tourism and hospitality.

We’ve set a fundraising target of £50,000 in 2024, with plans to replicate this over each of the next four years to create an Acorn fund that will continue giving long into the future.  It will provide financial support for specialist equipment, training, study materials, travel costs and more.

10% of all proceeds from our MyCumbria residents’ loyalty card will go towards the new endowment fund. We will also be holding a series of special fundraising events throughout the year, including a Cross Bay Walk (August) and a Charity Golf Day (September).

Big announcements in English Tourism Week

March 2024 will be a momentous month for Cumbria’s tourism industry. Our Spring Members’ Meeting will be a focal point during English Tourism Week 2024 (15-24 March), bringing you the official launch of Cumbria’s new Destination Management Plan (DMP) – alongside the launch of our new look visitor Marketing Campaign.

Save the date: Spring Members’ Meeting – Thursday 21 March



A summer of celebration

Entries for the Cumbria Tourism Awards 2024 will open early in 2024, with an extra special anniversary event taking place in July.

Among other summer highlights will be the ‘Fells for All’ event promoting shared visitor experiences, along with the 40th anniversary for Lakeland Book of the Year.

Autumn Innovation Summit

One of Cumbria Tourism’s showpiece events for 2024 will be a high-profile ‘Innovation and Future Trends in Tourism Conference’ in November. Focusing on cutting-edge trends and technologies to inspire tourism businesses for the future, we will be lining up inspiring international experts alongside first-hand demos of the innovations set to transform our industry for the better.

Save the date: Thursday 21 November, Low Wood Bay – sponsored by English Lakes Hotels

How businesses can get involved:

50 years of Cumbria Tourism 1974 - 2024

Incorporate our 50th anniversary logo into your own marketing materials.

Request the official 50th anniversary logos and brand guidelines by contacting: website@cumbriatourism.org

Are you a producer or maker who’d like to collaborate with us?

We are keen to collaborate with homegrown makers and producers to develop special anniversary-themed products to mark Cumbria Tourism’s 50th year. Contact campaigns@cumbriatourism.org to discuss your idea.

Make our 50th Anniversary Fund your business’ charity of choice

Contact the team at info@cumbriatourism.org if you’d like to tie in with our new 50th Anniversary Fund to help the next generation of new tourism talent make their first steps in our industry.

Share your archive photos and video footage

Let us know if you have access to historic video footage, photos or marketing materials from your business – especially from the 1970s and 1980s – to help us showcase the industry’s achievements to both visitors and fellow businesses. Email pressoffice@cumbriatourism.org

Host a CT team member to showcase your unique visitor experience

The Cumbria Tourism team, including our staff and Executive Directors, will be taking on the collective challenge of completing ’50 tourism experiences we haven’t tried before’. Get in touch if you’re interested in hosting a team member to experience your offering – and of course, we’ll make sure to maximise PR and social media opportunities from the visit. Email Amanda at: AMacIntyre@cumbriatourism.org

Register your interest in a 50th anniversary fundraising event

We’ll be releasing full details of our 50th anniversary events line-up for 2024 soon. In the meantime, let us know if you’re interested in joining us at one of our fundraising events including a Cross Bay Walk (August) and a special Golf Day (September).

Email us at: info@cumbriatourism.org

Share your own milestone anniversaries

We know several Cumbria Tourism members are also celebrating big anniversaries this year, so drop us a line at pressoffice@cumbriatourism.org if your business is celebrating too.

Our History

Timeline icon

50 Years of Cumbria Tourism Timeline

Cumbria Tourism has come a long way since ‘Cumbria Tourist Board’ officially formed 50 years ago. There are countless highlights we could mention, but here is just a snapshot of some key milestones over the past five decades – not only for Cumbria Tourism, but for our county’s tourism and hospitality industry as a whole

Get In Touch

If you have any questions or ideas to help us mark 50 years of Cumbria Tourism, you can reach the team at: info@cumbriatourism.org