Executive Board
Cumbria Tourism’s Non-Executive Directors each bring specialist expertise and in-depth industry knowledge. Working alongside our Managing Director, they reflect the diversity and geographical breadth of tourism businesses in Cumbria and volunteer their time to champion the county as a world-class visitor destination. Together, our Executive Board helps provide strategic direction to help keep organisation agile, innovative and commercially-minded.
Gill Haigh
Managing Director
Jim Walker MBE
President
Mark Holroyd
Chair & PR and Communications Representative, Countywide
Jennifer Cormack
Vice Chair & Representing marketing, international and partnerships – Central Lake District
Rachel Bell
Representing camping and caravanning, self-catering, attractions, retail – Countywide
Fiona Shore
Representing small operators – Northern Lake District
Jamie Allison
Representing professional services – Countywide
Chris Gallagher-York
Representing finance, food & drink – Cartmel Peninsula and Morecambe Bay
Tom Waterhouse
Representing sustainable transport – Countywide
Hrishikesh Desai
Representing food & drink, small hotels, skills and education – Carlisle and the Borders
Jen Garrick
Representing arts & culture – Western Lake District & Coast
Jess Manley
Representing sustainability (Observer)
Judi Blakeburn
Representing Brand & Marketing (Observer)
Alex Greenwood
Representing outdoor adventure – (Observer)
Hanna Latty
Lake District National Park Representative
Jonathan Brook
Westmorland and Furness Council
Carni McCarron-Holmes
Cumberland Council